Course Descriptions

Courses numbered 100-199 are open to freshmen; 200-299 to sophomores; 300-399 to juniors; 400-499 to seniors. It is recommended that students elect courses in the years for which they are listed. Freshmen will be admitted to courses above the 200 level only with the consent of the instructor and the student’s advisor. Juniors and seniors taking freshman courses may be expected to do additional work. Any course above 499 is a graduate course.

NOTE:
The number in parentheses following the course title indicates the semester hours of credit assigned to the course.
An H following the course number indicates an honors level course.

GBUS 5030
Strategic Marketing [Course] (3 - 4)

Strategic marketing encompasses a broad view of marketing theories, strategies, and tactics, and is based on the “systems management” approach. Today, marketing takes place in a very dynamic marketplace where national economies are being dramatically and rapidly affected by globalization and technological changes. This course provides leaders with an extensive overview of strategic marketing principles for both for-profit and nonprofit organizations, including an emphasis on stakeholder satisfaction and advanced marketing strategies such as segmentation, targeting, differentiation, branding, and positioning. Graduate learners are given the opportunity to perform case analyses, focusing especially in the area of strategic brand management. Students will develop a comprehensive marketing plan as the primary deliverable. Assignments will be utilized to enhance the graduate learner’s ability to bridge the gap between theory and practice.

GBUS 5100
Organiz. Diagnosis and Change Management [Course] (3)

This course examines the structural and environmental forces that influence management processes within organizations. Graduate learners will learn how to identify an organization's type, relative readiness for change, and appropriate intervention and change strategies. Issues examined include power and resistance, human motivation and behavior, intervention in systems, group dynamics, team building, and the creation of change-oriented cultures.

GBUS 5650
Project Management [Course] (4)

Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on course gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect. You will gain a strong working knowledge of the basics of project management and be able to immediately use that knowledge to manage work projects effectively. At the end of the course, you will be able to identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

GBUS 5950
Independent Study in Business [Independent Study] (1 - 3)

Under the guidance of a professor, the student pursues independent research in a specific topic.