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Sports Management and Marketing

Do you have a passion for sports? Now you can share that love with others as part of your job when you go through our Sports Management and Marketing program.

Program Highlights


The Rochester region has many options for internships and shadowing in the sports industry, from minor league teams to retails stores to the fitness industry. Find an internship that fits your passion.


You'll have a solid foundation for marketing outside the sports industry as well as inside, giving you maximum flexibility in your career.


Learn at the only NCAA DII college in Rochester - you will be able to learn on-campus from our athletics teams who are well-versed in the legal ins and outs of organized sports.

B.S. Program Credits:124

General Education:B.S: 60

Major/Concentration: B.S.:68


Standard Completion Time
B.S. Four Year Program


What Will I Learn?

You will learn the basics of marketing and then be able to apply these principles to sports management and marketing through coursework, hands-on experience, and internships. You will learn from professors who have been involved in the sports industry, both from the coaching side and the marketing side. You will also be well prepared to go on to graduate school programs. 

Where Can It Take Me?


  • Rochester Red Wings
  • FCA Colorado Lacrosse
  • Rochester Razor sharks
  • Rochester Rhinos Soccer
  • Total Sports Experience


  • Coaching/training
  • Sports Communication
  • Retail marketing
  • Manufacturing marketing
  • Community sports marketing
  • Fitness industry marketing

Grad Schools

  • Columbia University
  • Syracuse University
  • Concordia University 
  • Georgetown University
  • Roberts Wesleyan College

Who Will I Meet?


William Todd, Associate Professor of Marketing

Professor Todd, Faculty at Roberts since 1984 is Lead Professor of both Undergraduate Marketing  and Sports Management & Marketing majors. He is also the Major Faculty Internship Supervisor of the undergraduate business program and is a certified  Professional Certified Marketer (PCM) by the American Marketing Association. Prior to becoming a full-time professor, Mr. Todd worked for Eastman Kodak Company and Conoco-Phillips, among other employers. He also consults for both profit and non-profit organizations and was part of the Rochester, NY Ad Council Training Academy program from 2004-2014.


Anna Vorderbrueggen, Sports Management & Marketing

The Undergrad Business department is one of the best departments at Roberts.  I am being molded for more than a career in the business field - I am being shaped for life in and outside of the workforce.  Being a part of this program provides me with many unique real-life experiences such as Enactus.  Also, the professors, faculty, and staff are always willing to go above and beyond to make sure that my time here at Roberts is time well spent.  I have chosen to stay a part of this program because of the people, the experiences, and the impact I am making on others. I am truly blessed to be a part of Roberts!



Take Your Next Step

Get More Information

Visit the Department of Undergraduate Business Page