Marketing

The Marketing major will prepare you for a wide variety of industries and marketing sub-specialties by cultivating business, creative, and communication skills considered vital to organizations.

Program Highlights

PREPARE FOR YOUR CAREER

Participate in field work/internships locally or nationally. 

MOCK INTERVIEW NIGHT

Be prepared to interview for your dream job  

ENACTUS

Be a part of an organization that is challenging the status quo in Rochester and beyond  

B.S. Program Credits: 134

General Education:B.S. 60

Major/Concentration: B.S. 74

Standard Completion Time
Four Year Program

Accreditation
IACBE

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What Will I Learn?

You will take focused marketing courses that address social media, and the functional concerns of commerce, industry, and non-profit organizations. Coursework includes core business disciplines such as accounting, management, finance, economics, and information systems.

Courses

Where Can It Take Me?

Internships

  • Friends of Highland Hospital
  • Rochester Refugee Resettlement Services
  • John’s Home
  • WBGT TV
  • Dixon-Schwabl Inc.

Careers

  • Video Production Specialist
  • Digital Marketing Coordinator
  • Director of Sales and Marketing
  • Marketing Communication Coordinator
  • Product Support Specialist
  • Marketing Director
  • Human Resources Officer 

Grad Schools

  • Roberts Wesleyan College

Alumni Success

Michael McGinnis'11

Digital Project Coordinator

Dixon Schwabl 

Kim Do'03

Strategic Communications Director

Nuru International

 

Who Will I Meet?

faculty

William Todd, Associate Professor of Marketing

Professor Todd, Faculty at Roberts since 1984 is Lead Professor of both Undergraduate Marketing  and Sports Management & Marketing majors. He is also the Major Faculty Internship Supervisor of the undergraduate business program and is a certified  Professional Certified Marketer (PCM) by the American Marketing Association. Prior to becoming a full-time professor, Mr. Todd worked for Eastman Kodak Company and Conoco-Phillips, among other employers. He also consults for both profit and non-profit organizations and was part of the Rochester, NY Ad Council Training Academy program from 2004-2014.

 

Alexandria Marci, Marketing & Graphic Design '18

I am a Sophomore Graphic Design and Marketing major here at Roberts Wesleyan College. Life at Roberts is like having a mini community, I am surrounded by loving friends and a community that revolves around transforming me into the best I can be. The students work hard to achieve their goals and in the long run succeed. These past two years at Roberts have really strengthened me and helped me grow as an individual.

student

 

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Related Majors

Undergraduate Bachelor's Completion Graduate

Contact Us

Hastings

undergraduatebusiness@roberts.edu

(585) 594-6571

Visit the Department of Undergraduate Business Page