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Transform Yourself and the World Through Marketing

Build the next big brand! Learn to strategize and create ethical marketing. Your bachelor’s degree in marketing will prepare you to stand out in the field. You’ll be cultivated into a character-driven leader who makes an impact through marketing with integrity. Blend creativity with data, selflessness with an entrepreneurial spirit, and digital with traditional tactics.

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Ready to take the next step? Sign up for a visit! Call us at 585-594-7612 or schedule online.


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4 Year Promise

At Roberts, we are committed to giving you a head start in earning income and achieving your personal goals by helping you graduate in four years. In fact, we guarantee it.


Program Highlights

Build strategic marketing plans for real clients in your first year.

Participate in local or national marketing internships and mock interviews.

Be mentored by marketing professionals.


Emily Miller Headshot

Emily Miller ‘20 (Marketing) now works as the Director of Marketing for Wilmac Technologies.

Looking back at her time at Roberts, she said, “My favorite thing about Roberts was the community. You get to grow with a great group of professors and students throughout your time at Roberts who support you and want you to succeed. Besides that, I was able to play the sport I love at a highly competitive level and was backed by all of my business professors.”

What Will I Learn

A Bachelor’s of Science in Marketing builds a solid core of business courses embedded in the program.

You will study:
  • Principles of ethical marketing
  • Social media
  • Sales and advertising
  • Strategic thinking and leadership
  • Community-minded service and moral standards
  • The fundamentals of business, such as Accounting and Economics

Career Outlook


  • Roberts Wesleyan Brand & Marketing Communications
  • Dixon Schwabl and Company
  • 13 WHAM
  • WXXI Public Broadcasting
  • Steven James Media Group
  • Northwestern Mutual
  • Paychex
  • Dorschel Automotive Group
  • The Strong Museum
  • Total Sports Experience


  • Marketing Director
  • Director of Sales and Marketing
  • Brand Manager
  • Advertising Specialist
  • Chief Marketing Officer
  • Marketing Communication Coordinator
  • Video Production Specialist
  • Digital Marketing Coordinator
  • Product Support Specialist
  • Technical Sales Representative

Grad Schools

  • Roberts Wesleyan University
  • Rochester Institute of Technology
  • Columbia University
  • Liberty University
  • University of Rhode Island
  • Desales University 
  • Northeastern Seminary 
  • The George Washington University

Frequently Asked Questions

Marketing makes exchanges happen in business and non-profit organizations, by strategic actions and compelling messaging. Marketing seeks to get attention, create interest and desire, and compel people to action. Marketers strategize for successful results.

Those in marketing have knowledge of functional aspects of commerce, industry, and non-profit organizations. A Roberts marketing degree will prepare you with business, creative, and communication skills vital to the field.

While you don’t need a degree to get some entry-level positions, a Marketing degree will prepare you in a number of ways. The flexible nature of the degree and the built-in business core curriculum will open many doors that you couldn’t open otherwise.

At Roberts, you’ll benefit from knowledgeable professors, valuable internship experiences, and a mock interview night.

According to the US Bureau of Labor, the median annual wage for Marketing Research Analysts and Marketing Specialists in 2021 was $63,920

For Marketing Managers, that number goes to $135,030.

Naturally, the numbers will differ by area, business, and position.

Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.

We are committed to helping students meet the financial obligation to earn a degree and advance a career. Our Office of Student Financial Services works to assist all students in their effort to maximize financial aid. We award financial assistance to 100% of our undergraduate students.

Related Majors

Accounting - Learn more about the Accounting & Information Management program at Roberts: build core business knowledge, complete an internship, and become a CMA.
Business Administration - Learn more about the Business Administration program at Roberts: pursue your interests, complete an internship, & experience greater employability.
Health Administration - Discover the Health Administration program at Roberts Wesleyan University, designed to sharpen your healthcare skills and equip you with the expertise to improve patient care environments and advance healthcare research. Explore our curriculum, faculty, and hands-on learning opportunities.
Management and Social Entrepreneurship - Learn more about the Management & Social Entrepreneurship program at Roberts: build core business knowledge, & become the leader your community needs!
Sports Management and Marketing - Interested in a Sports Management Degree or Sports Marketing Degree? Roberts Wesleyan's Sports Management and Marketing program has you covered!
Department of Undergraduate Business - 585.594.6571 -