The number in parentheses following the course title indicates the semester hours of credit assigned to the course. An H following the course number indicates an honors level course.

SMM 101
Intro to Sport Management/Marketing [Lecture]

This course includes a survey of the sports industry, sports business operations, and other sports associated organizations, applying management and marketing concepts to these organizations. The course covers theories and principles of management and marketing for sports programs and sports related organizations, both for-profit and non-profit. Introduces students to career opportunities and responsibilities in sports management and sports-related businesses/non-profit organizations. Includes basic information on topics such as event management, legal liability, fiscal management, facilities operation, personnel supervision, and public relations.

SMM 200
Sports Business on Location [Trip]

This course exposes students to sports international business and economic development, providing them an opportunity to experience first-hand another sports culture and business operations in that country. Students will meet during the term to prepare for the cross-cultural context and then travel for 1-3 weeks to another country. Students will have opportunity to speak with sports or sports-related businesspersons and visit businesses – small scale local businesses, NGO programs, and international firms.

SMM 201
Principles of Sports Marketing [Lecture]

This course is a survey of the role and procedures of strategic marketing in the economy and with the resources of the firm. Emphasis is given to product, pricing, promotion and distribution strategies. The marketing of sports or sports-related non-profit organizations will be contrasted to the marketing of for-profit sports or sports-related organizations. The development of a sports or sports-related marketing plan will provide practical application. Also listed as MKT 201.

SMM 202
Principles of Sports Management [Lecture]

This course explores types of managerial functions necessary for roles within the Sports Industry. Topics include general principles of organizational operation, planning, organizing, directing, controlling, and decision-making. Students will explore management practices in the industry via service projects, in class workshops, and presentations. Management of non-profit sports industry organizations (e.g. municipal recreation leagues, charitable foundations) and management of for-profit organizations (e.g. team franchises, retail establishments) will be addressed. Unique to the course will be a module on social entrepreneurs and social entrepreneurship, exploring how sports is being used to address social issues (e.g. poverty, domestic violence, environmental pollution, health concerns, access to education, human trafficking, etc.). Also listed as MGT 201.

SMM 210
Legal Issues in Sports [Lecture]

This introduction to principles and development of law and legal procedures emphasizes contract law, secured transactions, bankruptcy, and agency law. Prerequisite: sophomore standing or instructor's permission. Also listed as BUA 210.

SMM 250
Emerging Issues in Sports Management & Marketing [Lecture]

This course examines a wide variety of important current and historical issues in the sports and sports-related industry/organizations that relate to management and marketing. The course will examine the impact of sports and sports participation on society in general and the impact on sports-related organizations, businesses and non-profits. Review of current issues in youth sports, women in sport, professional sports, religion and sports, sport and politics, the economics of sports, and ethical issues in sports. Prerequisites: SMM 101, SMM 201, SMM 202 or by permission of Instructor .

SMM 325
Internship Preparation [Lecture]

This course helps to prepare the student for the internship with an emphasis on résumé writing, interviewing, and networking. Prerequisites: Junior standing, and admission to the Sports Management and Marketing major.

SMM 390
Project & Event Management [Lecture]

Project and Event Management involves initiating, planning, executing, monitoring, and closing projects and events in the sports industry. Activities include managing a field related event/project to ensure that the project reaches its objectives at the desired scope, cost, and schedule. Students will spend the majority of their time running and evaluating events and projects, including some which will be community service and/or economic development oriented. Exposure to practitioners in the field, through interviews, case study, or shadowing will provide students with exposure to current experts and best practices. Prerequisites: SMM 202 (or junior standing) and admission to major. Non-Business majors by permission of the instructor. (Offered alternate years) Also listed as MGT 390.

SMM 401
Marketing Research [Lecture]

A study of the role of marketing research in organizations and examination of approaches and methods of research employed by marketing managers to solve sports or sports-related marketing problems, the course emphasizes survey methodology and applications of statistical methods. Prerequisites: SMM 201, MTH 200 and admission to major. NonBusiness majors by permission of the instructor. (Offered alternate years) Also listed as MKT 401.

SMM 402
Marketing Management [Lecture]

This course focuses on key market-based management practices that enable a sports or sports-related business to attract and maintain satisfied customers while growing profits and shareholder value. Concepts related to sports or sports-related non-profit organizations will be contrasted to the marketing management of for-profit organizations. Prerequisites: senior standing, SMM 201, SMM 202, and admission to major. Non-Business majors by permission of the instructor. (NOTE: This course serves as both a Marketing and Management course.) Also listed as MKT 402.

SMM 450
Internship Experience [Practicum]

The internship projects integrate the theory of the course offerings into operation and practice. Such intern experiences add insight and focus to the students' career planning and open thinking to a range of placement possibilities. Students are assigned to an organization in the community in the area of interest. Prerequisites: SMM 325 and admission to the Sports Management and Marketing major.

SMM 495
Independent Study [Independent Study]

Independent study provides opportunity to pursue advanced or special-interest topics not covered in the curriculum. Prerequisites: 1. Junior standing. 2. A minimum of 9 semester hours in the discipline of the Independent Study. 3. A minimum grade point average of 2.50 in the discipline. 4. Proof of motivation and ability to work independently. 5. Approval of the department in which the study is to be taken. 6. Permission from the student's advisor, the course instructor, the Department Chair, the School Dean, and the Registrar.


 Additional Courses

ACC 201 Principles of Accounting I (3) CSC 130 Intro to Mgmnt Info Systems (3)
ACC 201L Prin of Accounting I Lab (1) ECN 202 Prin of Macroeconomics (3)
ACC 202 Principles of Accounting II (3) ECN 205 Personal Economics (3)
ACC 202L Prin of Accounting II Lab (1) CSC 103 Spreadsheets (Excel) (1)
BUA 101 Introduction to Business (3) MKT 201 Principles of Marketing (3)
BUA 210 Business Law I (3) MTH 200 Statistics (3)
BUA 321 Corporate Finance (3) BUA 325 Business Internship Prep (1)
BUA 380 International Business (3) BUA 450 Internship Experience (2)
MKT 350 Integrated Marketing Communication (3) BUA 341 The Leadership Challenge (3)
BUA 341 The Leadership Challenge (3)