The number in parentheses following the course title indicates the semester hours of credit assigned to the course. An H following the course number indicates an honors level course.
The course exposes students to international business and economic development, providing them an opportunity to experience first-hand another culture and business operations in that country context. Students will meet during the term to prepare for the cross-cultural context and then travel for 1-3 weeks to another country. Students will have opportunity to speak with businesspersons and visit businesses – small scale local businesses, NGO programs, and international firms.
To develop an understanding of the generic principles and techniques of sales with emphasis on human relations in the selling process. Upon successful completion of this course, the student will be able to plan sales presentations; communicate effectively with prospective buyers; and stimulate interest of prospective buyers.
Principles of Marketing course is a survey of the role and procedures of strategic marketing in the economy and with the resources of the firm. Emphasis is given to product, pricing, promotion and distribution strategies. The marketing of non-profit organizations will be contrasted to the marketing of for-profit organizations. The development of a marketing plan will provide practical application. Also listed as SMM 201.
This course helps to prepare the student for the internship with an emphasis on résumé writing, interviewing, and networking. Prerequisites: junior standing.
The theory and practice of contemporary global marketing management. The context or environment of international marketing management is covered along with the task of marketing within a variety of national and cultural markets. Major topic areas included in this course are: the global marketing environment; global market research, including market entry and product planning; marketing strategy in a global context. Assigned projects will involve students in global marketing research and analysis and well as case studies. Prerequisites: MKT 201 and admission to IBI study abroad program.
This course acquaints students with the principles of advertising. It is designed to study the techniques of advertising planning and management. Effective media presentations and the development of an advertising campaign are studied. The field of advertising is explored as a possible career option. Prerequisites: MKT 201 or permission of the instructor.
This course provides a basis for understanding consumer behavior on multiple levels - from individuals and family units to larger groups, organizations, and society - in an international context. It examines factors and trends influencing marketing strategy development and changes in relation to the dynamics of the behavior of consumers. It also provides a foundation for understanding the consumer decision process as it applies to the marketing of consumer products and services and non-profit services. Prerequisites: MKT 201 or permission of the instructor. (Offered alternate years)
This course provides an overview of the process of analyzing, planning, and evaluating a broad promotion strategy. It examines the varied elements of advertising, personal selling, public relations, direct marketing, and sales promotion, culminating in the optimum promotional mix through integration and organization. The course develops the students' understanding of the environment affecting promotional efforts, with special emphasis on the relevance and influence of consumer motivation and behavior on promotional efforts. Students will gain an awareness of the variables in the promotional mix and grasp the manner in which they may use them effectively to attain clearly specified objectives. The course broadens the students perspectives so they can comprehend both the managerial and social significance of promotional efforts in the free enterprise system. Prerequisites: MKT 201 or permission of the instructor. (Offered alternate years)
This course examines the theories, principles, and skills-development necessary to support the management and the personal selling function of marketing. It provides a basis for understanding personal selling on multiple levels - from individuals and family units to larger groups, organizations, and society - in an international context. It also provides a foundation for understanding and managing the selling process as it applies to a wide range of activities such as the marketing of consumer products and services, non-profit services, and other related activities such as institutional development. Prerequisites: MKT 201 or permission of the instructor. (Offered alternate years)
This course will examine innovative approaches to problems at all stages of an organization's growth cycle. Students will learn to address obstacles with a variety of creative solutions. Within this course students will be able to apply special emphasis to their individual areas of interest (including business, ministry, non-profit organizations, social work, social sciences, etc.) The course will focus on practical application and real-life experience. Also listed as MGT 360. Prerequisites: junior standing
This course will examine innovative approaches to problems at all stages of an organization's growth cycle. Students will learn to address obstacles with a variety of creative solutions. Within this course students will be able to apply special emphasis to their individual areas of interest (including business, ministry, non-profit organizations, social work, social sciences, etc.) The course will focus on practical application and real-life experience. Also listed as MGT 360.
This course will introduce the learner to the data and technology-driven enterprise that is healthcare marketing today. In studying the marketing process, the learner will look at what marketing is, the nature of marketing strategy and the environment in which marketing operates. Special emphasis will be placed on how healthcare organizations are responding to the changing demographics of an aging population. At the core of marketing is the consumer. In healthcare, the consumer can be the patient, the family, the physician, the company buying care, a judge making a referral for mental health care, or an insurance company.
A study of the role of marketing research in organizations and examination of approaches and methods of research employed by marketing managers to solve marketing problems, the course emphasizes survey methodology and applications of statistical methods. Also listed as SMM 401. Prerequisites: MKT 201, MTH 200 or permission of the instructor. (Offered alternate years)
Focus will be upon key market-based management practices that enable a business to attract and maintain satisfied customers while growing profits and shareholder value. Concepts related to non-profit organizations will be contrasted to the marketing management of for-profit organizations. Also listed as SMM 402. Prerequisites: senior standing, MKT 201 and MGT 201, or permission of the instructor. (NOTE: This course serves as both a Marketing and Management course.)
The internship for Marketing majors integrates the theory of the course offerings into operation and practice. Such intern experiences add insight and focus to the students' career planning and open thinking to a range of placement possibilities. Students are assigned to organizations in the area of interest. Prerequisites: MKT 325 and admission to the Marketing major.
Independent study provides opportunity to pursue advanced or special-interest topics not covered in the curriculum. Prerequisites: 1. Junior standing. 2. A minimum of 9 semester hours in the discipline of the Independent Study. 3. A minimum grade point average of 2.50 in the discipline. 4. Proof of motivation and ability to work independently. 5. Approval of the department in which the study is to be taken. 6. Permission from the student's advisor, the course instructor, the Department Chair, the School Dean, and the Registrar.
This course provides managers with a broad overview of marketing principles for both for profit and nonprofit organizations including an emphasis on customer/client satisfaction and advanced marketing strategies. Graduate learners are given the opportunity to perform a case analysis and to develop a marketing plan using marketing plan software. The course is designed to provide foundations for developing strategic marketing plans. While the marketing process and specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing plan involves three main activities: 1) analysis of marketing information; 2) marketing strategy formulation, and 3) implementing strategy through the marketing mix. The course will cover all three areas. The course also emphasizes the concept of branding and its importance to successful strategic marketing.
Drawing from the “big picture” approach to marketing in the first module, this course will lay the foundation for the integrated client project through exploration of vision, mission, and an indepth SWOT analysis. Using a relationship marketing theory approach throughout, additional topics will include business-to-business and nonprofit marketing, internal marketing, sales and marketing integration, pricing strategies, the role of marketing within an organization, and more. This holistic perspective considers marketing strategies through both the eyes of the marketer and the consumer.
This course is designed to help students recognize the role of systematic information gathering and analysis in managerial decision making, and to help them develop an appreciation for the potential contributions and limitations of marketing research data whether developed internally or purchased externally. The course is aimed at training students to become the ultimate users of research, responsible for determining the scope and direction of research activities conducted on their behalf. Theoretical and practical aspects of the research process are covered. Key topics covered include fundamentals of research design, measurement issues, questionnaire design, sampling theory, data collection, and entry and the use of statistical analysis
The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in developing marketing strategies and customer relationship management. We will apply principles and research from the social sciences (on such topics as attention, memory, motivation, attitudes, decision making, learning, social influences, and culture) to marketing strategies such as segmentation, positioning, and communication.
This course will address the strategic importance of branding, provide theories and strategies for building, leveraging, and defending strong brands, and discuss current opportunities and challenges facing brand managers. Particular emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision-making with respect to brands. The course includes best practices in branding covering a wide range of companies. Attention is given to brand strategy; visual identity, emotional and experiential branding, including organizational branding issues. Also included are frameworks, concepts, methodologies, and tools to manage a branding project.
A broad introduction to advertising: historical roots of advertising; advertising from the viewpoint of clients, advertising agencies, and media; and both the marketing aspects (strategy development; account management) and creative aspects (copywriting; art direction, production, and editing) of advertising. Covers all forms of advertising: print, broadcast, out-of-home, and the latest advertising media such as direct mail and response, cable TV, and internet/interactive. Students also have a practical opportunity to create ads and commercials.
This course is designed to provide students with an overview of the creative process as it relates to the development of an overall message, and the application of that message into creative executions. It will look at the various processes that are used in the industry, how these processes apply to not only advertising but all other communication disciplines, and the understanding of what a true central idea is in the development of a creative marketing campaign. In addition, the course aims to assist students to develop creativity and creative problem solving skills to face the challenges in today's complex and competitive work environment. The course adopts an integrated marketing communication perspective and aims to provide analytical skills useful for the planning, implementation, and evaluation of various elements of the communication mix.
This course provides a survey of Internet Marketing principles to the marketing practitioner. The class emphasizes hands on learning through case study analysis, and "real life" business applications. The course reinforces foundational marketing principals in the context of internet marketing and other new media. The business impact of this new media and associated technology on marketing strategy is discussed in detail. Class participants will have a working understanding of the terminology, technology and e- Marketing principles that will enable the development and execution of an internet marketing plan.
The role of public relations is crucial in effectively developing an organization’s long-term reputation and image. This course pulls together all of the communication pieces that can be used to influence the firm’s public image and to establish it’s position in the marketplace. Specific content will include identification and nuances of publics, paid advertising versus earned publicity, crisis communications, special events, community relations, internal marketing, blogging, paid social media, media training, the press release and media kit, ethics, and current PR trends across various industries and consumer groups. Students will explore useful tools for PR programs and how to develop a PR plan for their local clients and will integrate it into the larger strategic marketing plan throughout this module.
This course focuses on assessing the effectiveness and efficiency of marketing efforts from the perspective of an organization's multiple stakeholders. Emphasis is placed on ensuring alignment of marketing strategies with organizational goals and objectives, establishing measures of effectiveness and efficiency for marketing and advertising initiatives, and creating transparency in reporting marketing results. The intent is to prepare marketers to justify investment in marketing, demonstrate impact, and increase their credibility and influence within an organization.
This course examines strategic processes that influence the direction of an organization. Graduate students learn techniques for defining the mission and objectives of an enterprise, understanding competitive forces and industry dynamics, analyzing components of sustained competitive advantage, matching organizational strengths with environmental opportunities, and developing strategies and policies to achieve the organization's mission and balance the interests of relevant stake holders.
Independent Study is an individualized course of reading and/or research designed to allow in-depth study of material not normally covered in the regular curriculum. Consent of the instructor and the graduate's academic adviser is required.
This course gives the graduate learner the opportunity to study the most recent research on marketing theory and practice. Graduate learners will have the opportunity to research, present, and discuss leading-edge marketing theory and practices and to interact with faculty and practitioners in a seminar setting.
|ACC 201||Principles of Accounting I (3)||CSC 130||Intro to Mgmnt Info Systems (3)|
|ACC 201L||Prin of Accounting I Lab (1)||ECN 202||Prin of Macroeconomics (3)|
|ACC 202||Principles of Accounting II (3)||ECN 205||Personal Economics (3)|
|ACC 202L||Prin of Accounting II Lab (1)||CSC 103||Spreadsheets (Excel) (1)|
|BUA 101||Introduction to Business (3)||MGT 201||Prin of Mgmt & Social Entrp (3)|
|BUA 210||Business Law I (3)||MGT 420||Strategic Management (3)|
|BUA 321||Corporate Finance (3)||MTH 200||Statistics (3)|
|BUA 380||International Business (3)||BUA 325||Business Internship Prep (1)|
|BUA 341||The Leadership Challenge (3)||MGT 220||Intro to Human Resources (3)|
|BUA 450||Internship Experience (2)|