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Roberts Launches New Structure for Several Marketing and Business Courses

Four programs to be offered in an eight-week flexible format

Effective today, Roberts Wesleyan College’s School of Business has adapted four popular business and marketing programs to follow an accelerated eight-week delivery model to allow students more choice and flexibility in their course offerings. All programs following this new nontraditional format will be offered in-person and online, with the exception of the M.S. in strategic marketing program, which will be delivered exclusively online. This new model allows students to select the mode of delivery that works best for their schedule and lifestyle on a course-by-course basis. The programs available to students in this new structure are:

• B.S. in Business Management
• B.S. in Health Administration
• M.S. in Strategic Leadership
• M.S. in Strategic Marketing

The pandemic has emphasized a greater need for choice, flexibility and innovation in course offerings and modes of delivery to strengthen overall retention and educational outcomes. These programs have been redesigned to ensure the content is manageable within the allotted eight-week timeframe, allowing students to readily apply the concepts and skills they’re learning to real-world situations. The B.S. programs are also intended as degree-completion programs, permitting students with at least 60 credits to gain admission on a full-time or part-time basis.

“Our hope is that this new offering shows prospective students in the region that we’re committed to helping them complete their degrees and continue moving forward in the workforce,” said Benjamin Espinoza, associate vice president for online education at Roberts Wesleyan College. “We work closely with students to craft their academic plans for the duration of the program, assessing the courses they have taken alongside their previous educational or workforce experiences to maximize affordability and streamline their path to earning a degree.”

The eight-week M.S. in strategic marketing program will be available to students starting in the summer 2021 session. Enrollment for the eight-week programs in business management, health administration and strategic leadership is open to current and prospective students, with applications accepted on a rolling basis. To learn more about the programs or to apply, click here.

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