Strategic Marketing, M.S.

The world of marketing continues to evolve, redefining roles, strategies and media. Roberts’ master’s in marketing presents a holistic approach to marketing through research-driven strategies and the integration of state-of-the art advertising platforms with foundational marketing concepts.The Master's in Marketing is designed for marketing professionals and for career-changers who are looking for a strategic role in a marketing, sales, fundraising, PR, product management, or new media in a for-profit or non-profit organization. Learn from industry leaders who bring state-of-the-art best practices into our one-of-a-kind marketing agency classroom.

Program Details

Standard Completion Time 
16 months

Program Credits

Cost Per Credit

International Accreditation Council for Business Education

When Can I Start?

Next Start Date:

Classroom Dates

  • Monday, October 19, 2020
      At Dixon Schwabl, Victor NY

*Classes run from 6:00pm-10:00pm

See All

Get More Info

Program Highlights

  • The degree program is offered on site at full-service advertising agencies (Dixon Schwabl or Butler/Till).

  • Learn from industry leaders who bring state-of-the-art best practices that can be applied across all industries into our one-of-a-kind marketing agency classroom.

  • Students study one course at a time.

  • Class projects include marketing plan development for real clients.

  • Books are included in the cost of tuition.

  • Pre-admission tests not required (GMAT,GRE)

  • Grades based on class participation, papers, presentations and projects (no tests).

Popular Careers & Employers


  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader


  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.
  • Breakthrough Solutions

leading edge blog logo

The Leading Edge blog is your source for applied, practical knowledge in the area of leadership across multiple industries and disciplines as practiced, studied, and taught by students and practitioner faculty at Roberts Wesleyan College (Rochester, NY).


Related Majors

Health Administration, M.S. - The Master's in Health Administration is an innovative and contemporary blend of health administration and business coursework designed to provide students with sought-after skills for medical and health services management. Working professionals can complete this degree in just 18 months, 1 night a week or 100% online!
Strategic Leadership, M.S. - The Master’s in Strategic Leadership (MSL) builds on a foundation in business administration coursework, similar to an MBA, but with a unique leadership focus that cultivates critical thinking, strategic agility, ethical decision-making, visioning, and the integration of core business operations. Working professionals can complete this degree in just 18 months, 1 night a week or online!
Adult and Graduate Admissions - 585.594.6600 | 800.777.4792 (toll free) -