Strategic Marketing, M.S.
The world of marketing continues to evolve, redefining roles, strategies and media. Roberts’ master’s in marketing presents a holistic approach to marketing through research-driven strategies and the integration of state-of-the art advertising platforms with foundational marketing concepts.The Master's in Marketing is designed for marketing professionals and for career-changers who are looking for a strategic role in a marketing, sales, fundraising, PR, product management, or new media in a for-profit or non-profit organization. Learn from industry leaders who bring state-of-the-art best practices into our one-of-a-kind marketing agency classroom.
Program Details
Standard Completion Time
16 months
Program Credits
36
Cost Per Credit
$852
Accreditation
International Accreditation Council for Business Education
When Can I Start?
Next Start Date:
Classroom Dates
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Monday, October 19, 2020
At Henrietta, NY
*Classes run from 6:00pm-10:00pm
Get More Info
Program Highlights
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The degree program is offered on site at full-service advertising agencies (Dixon Schwabl or Butler/Till).
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Learn from industry leaders who bring state-of-the-art best practices that can be applied across all industries into our one-of-a-kind marketing agency classroom.
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Students study one course at a time.
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Class projects include marketing plan development for real clients.
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Books are included in the cost of tuition.
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Pre-admission tests not required (GMAT,GRE)
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Grades based on class participation, papers, presentations and projects (no tests).
Popular Careers & Employers
Careers
- VP of Sales
- VP of Special Events
- Director of Web Experience and Social Media
- Senior Lead Global Employee Management
- Channel Marketing Manager
- Sr. Development Manager
- Distribution Operations Team Leader
Employers
- Dixon Schwabl
- Sutherland Global Services
- Lifespan of Greater Rochester
- Ukrainian Federal Credit Union
- Wegmans Food Markets, Inc.
- Breakthrough Solutions
Alumni Making A Difference
Hope Worthington ’13
Marketing Assistant, VP Supply Corp
Holly Acito ’13
Coordinator of Recruitment & Admissions, University at Buffalo
