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Strategic Marketing, M.S.

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The world of marketing continues to evolve, redefining roles, strategies, and media. The Master’s in Strategic Marketing at Roberts presents a holistic approach to marketing through research-driven strategies and the integration of state-of-the-art advertising platforms with foundational marketing concepts. This program is designed for both marketing professionals and career-changers who are looking for a strategic role in a marketing, sales, fundraising, PR, product management, or new media in a for-profit or non-profit organization. This program can be completed in 18 months (part-time) taking one 8-week class online.


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Do you have questions you need answered about the program and the admissions process? Schedule an appointment below or call or text your Adult & Graduate Enrollment Representative, Lisa Martinez DeVinney, M.S., at 585.454.9049.

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    Program Details

    COURSE LENGTH
    8-week semesters

    PROGRAM DURATION
    18 (part-time) months

    CLASS SIZE
    Under 20 students

    Career Outlook

    Careers

    • VP of Sales
    • VP of Special Events
    • Director of Web Experience and Social Media
    • Senior Lead Global Employee Management
    • Channel Marketing Manager
    • Sr. Development Manager
    • Distribution Operations Team Leader

    Employers

    • Dixon Schwabl
    • Sutherland Global Services
    • Lifespan of Greater Rochester
    • Ukrainian Federal Credit Union
    • Wegmans Food Markets, Inc.
    • Breakthrough Solutions

    Program Highlights

    Flexible schedule: students can choose to take one or two classes every eight weeks

    Learn from industry leaders who bring state-of-the-art best practices that can be applied across all industries.

    Class projects include a marketing plan capstone experience.

    Admission tests not required (GRE/GMAT)

    Exam-free curriculum: grades based on papers, presentations, and projects

    Related Majors

    Health Administration, M.S. - The Master's in Health Administration is an innovative and contemporary blend of health administration and business coursework designed to provide students with sought-after skills for medical and health services management. Working professionals can complete this degree in just 18 months, 1 night a week or 100% online!
    Strategic Leadership, M.S. - The Master’s in Strategic Leadership (MSL) builds on a foundation in business administration coursework, similar to an MBA, but with a unique leadership focus that cultivates critical thinking, strategic agility, ethical decision-making, visioning, and the integration of core business operations. Working professionals can complete this degree in just 18 months, 1 night a week or online!
    Adult and Graduate Admissions - 585.594.6600 | 800.777.4792 (toll free) - AGE-Admissions@roberts.edu