Strategic Marketing, M.S.

The Master's in Marketing takes students through the process of creating an integrated marketing plan for presentation to a real client. Learn from industry leaders who bring state-of-the-art best practices into our one-of-a-kind marketing agency classroom. Working professionals can complete this degree in just 16 months, 1 night a week!

Program Highlights

RECEIVE A 25% TUITION DISCOUNT - BECOME A PARTNER.

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CLIENT-BASED MARKETING PROJECTS

offers applied learning experience with a real-world business

OFFERED 1 NIGHT A WEEK 

at Dixon Schwabl in Victor, NY or Butler Till in Henrietta, NY

100% OF RESPONDENTS WERE EMPLOYED FULL-TIME 

within a year of graduation according to the Roberts Wesleyan Career Services Annual Report

MASTER STATE-OF-THE-ART PRACTICES

in traditional marketing, digital media and analytics

BOOKS INCLUDED IN THE COST OF TUITION

EXPERT FACULTY

committed to state-of-the-art practices, contemporary curriculum, and student success

EXAM-FREE CURRICULUM

grades based on papers, presentations, and projects

PRE-ADMISSIONS TESTS NOT REQUIRED

GMAT/GRE

ROCHESTER BUSINESS ALLIANCE PARTNER MEMBER

OPEN HOUSE

INFO MEETING

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Program Credits: 36

Standard Completion Time
16 months
Classes 1-Night a Week at a Local Agency!

Accreditation
International Assembly for Collegiate Business Education

What Will I Learn?

Marketing is a specialized field that is vital in today’s competitive global economy. This focused degree is designed to prepare current and aspiring professionals for a 21st-century marketing career across a wide variety of industries and sub-specialties, with a focus on business skills, creativity, originality, and communication skills.

Learn it today; apply it tomorrow!

Gain hands-on experience by consulting and planning with local business clients. The immediate real-life application provides you—and clients—with invaluable outcomes that create success from concept to execution. Community-based clients are awarded detailed, research-based strategic marketing plans; Roberts’ students benefit from the professional relationship and graduate with a point of pride that enhances their résumés.

Courses

Where Can It Take Me?

Careers

  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader

Employers

  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.

Alumni Success

Andy Zebulske

Andy Zebulske ’16

Global Marketing Database & Automation Manager, Carestream Health

Kathy Phelps '15

Kathy Phelps ’15

VP of Special Events, Dixon Schwabl

Jessica Wallenhorst

Jessica Wallenhorst ’14

Digital Account Manager, Naartjie Multimedia

Hope Worthington

Hope Worthington ’13

Marketing Assistant, VP Supply Corp

Holly Acito

Holly Acito ’13

Coordinator of Recruitment & Admissions, University at Buffalo

Courtney Dixon

Courtney Dixon ’11

Director of Marketing and Communications, Allendale Columbia School

JP Anderson

JP Anderson ’11

AVP for Seminary Enrollment, Northeastern Seminary

Who Will I Meet?

Paul Cordy

Paul Cordy ’15

VP of Unistel Operations, CDS Life Transitions
Gunnery Sergeant, Retired, U.S. Marines

“I have been networking endlessly since graduating last year and have doubled my salary in two career moves. I also owe a lot to my cohort at Roberts for helping me finish my Master’s in Strategic Marketing degree, as these moves would not have been possible without it.”

 

Laura Falco

Professor of Marketing

"I have a couple of courses that I have been teaching for over ten years, and every single time the “take-aways” are different. The ability to learn from my students and to stay connected to the field of marketing by working with local clients and bringing in special speakers, keeps me engaged and passionate about the impact that marketers have on today’s culture. The need for strong Christian marketers is greater today than ever before. I am privileged to be a tiny part of that greater impact."

Laura Falco

Location & Start Dates

Classroom Dates

  • Tuesday, March 19, 2019
      At Butler/Till
  • Application Deadlines & Deposits
    • Submit your complete application by December 18, 2018 and your deposit is $75.00
    • Submit your complete application by January 15, 2019 and your deposit is $150.00
    • After these dates the deposit is $200.00

 *Classes run from 6:00pm-10:00pm

Related Majors

Graduate

Contact Us

Adult and Graduate Admissions
585.594.6600
AGE-Admissions@roberts.edu

Visit the Graduate Business Programs Page