Strategic Marketing, M.S.


The world of marketing continues to evolve, redefining roles, strategies and media. Roberts’ master’s in marketing presents a holistic approach to marketing through research-driven strategies and the integration of state-of-the art advertising platforms with foundational marketing concepts.The Master's in Marketing is designed for marketing professionals and for career-changers who are looking for a strategic role in a marketing, sales, fundraising, PR, product management, or new media in a for-profit or non-profit organization. Learn from industry leaders who bring state-of-the-art best practices into our one-of-a-kind marketing agency classroom.


Program Details

Standard Completion Time 
16 months

 Program Credits

 Cost Per Credit

International Accreditation Council for Business Education

When Can I Start? 

Next Start Date:

Classroom Dates

  • Monday, October 19, 2020
      At Henrietta, NY

 *Classes run from 6:00pm-10:00pm

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Program Highlights

  • The degree program is offered on site at full-service advertising agencies (Dixon Schwabl or Butler/Till).

  • Learn from industry leaders who bring state-of-the-art best practices that can be applied across all industries into our one-of-a-kind marketing agency classroom.

  • Students study one course at a time.

  • Class projects include marketing plan development for real clients.

  • Books are included in the cost of tuition.

  • Pre-admission tests not required (GMAT,GRE)

  • Grades based on class participation, papers, presentations and projects (no tests).

Popular Careers & Employers


  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader


  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.
  • Breakthrough Solutions