Strategic Marketing, M.S.

The Master's in Strategic Marketing (MSMK) integrates a strategic perspective, a strong theoretical foundation, ethical considerations, global focus, and current trends and topics. Professionals—or aspiring professionals—in marketing, advertising, and/or public relations can specialize in an advanced business degree in Strategic Marketing by attending class on-site at Dixon Schwabl, a full-service advertising and public relations agency located in Victor, NY. 

Program Highlights

CLIENT-BASED MARKETING PROJECTS

offers applied learning experience with a real-world business

OFFERED 1 NIGHT A WEEK 

at Dixon Schwabl Advertising Agency in Victor, NY

100% OF RESPONDENTS WERE EMPLOYED FULL-TIME 

within a year of graduation according to the Roberts Wesleyan Career Services Annual Report

MASTER STATE-OF-THE-ART PRACTICES

in traditional marketing, digital media and analytics

BOOKS INCLUDED IN THE COST OF TUITION

EXPERT FACULTY

committed to state-of-the-art practices, contemporary curriculum, and student success

EXAM-FREE CURRICULUM

grades based on papers, presentations, and projects

PRE-ADMISSIONS TESTS NOT REQUIRED

GMAT/GRE

ROCHESTER BUSINESS ALLIANCE PARTNER MEMBER
TUITION & AID
APPLY
INFO MEETING
Ready to Learn More?

Program Credits: 36

Standard Completion Time
16 months

Accreditation
International Assembly for Collegiate Business Education

What Will I Learn?

Focus your expertise in the field of marketing by developing critical skills in areas of message strategy, internet marketing and new media, integrated marketing communications and more.

  • Master highly visible tactics of advertising and sales
  • Build on a foundation in relevant theories from the fields of Psychology, Market Research, Consumer Behavior, Brand Management
  • Create an actionable marketing communications plan for an actual business client
Courses

Where Can It Take Me?

Careers

  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader

Employers

  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.

Alumni Success

Andy Zebulske

Andy Zebulske ’16

Global Marketing Database & Automation Manager, Carestream Health

Kathy Phelps '15

Kathy Phelps ’15

VP of Special Events, Dixon Schwabl

Jessica Wallenhorst

Jessica Wallenhorst ’14

Digital Account Manager, Naartjie Multimedia

Hope Worthington

Hope Worthington ’13

Marketing Assistant, VP Supply Corp

Holly Acito

Holly Acito ’13

Coordinator of Recruitment & Admissions, University at Buffalo

Courtney Dixon

Courtney Dixon ’11

Director of Marketing and Communications, Allendale Columbia School

JP Anderson

JP Anderson ’11

AVP of Undergraduate Admissions, Roberts Wesleyan College

Who Will I Meet?

Paul Cordy

Paul Cordy ’15

VP of Unistel Operations, CDS Life Transitions
Gunnery Sergeant, Retired, U.S. Marines

“I have been networking endlessly since graduating last year and have doubled my salary in two career moves. I also owe a lot to my cohort at Roberts for helping me finish my Master’s in Strategic Marketing degree, as these moves would not have been possible without it.”

 

Location & Start Dates

Attend class one night* a week in Rochester, NY

  • Tuesday, October 17, 2017 | Dixon Schwabl
  • Thursday, February 22, 2018 | Butler/Till

 *Classes run from 6:00pm-10:00pm

Related Majors

Graduate

Contact Us

Adult and Graduate Admissions
585.594.6600
AGE-Admissions@roberts.edu

Visit the Graduate Business Programs Page
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