Strategic Marketing, M.S.

The Master's in Marketing takes students through the process of creating an integrated marketing plan for presentation to a real client. Learn from industry leaders who bring state-of-the-art best practices into our one-of-a-kind marketing agency classroom. Working professionals can complete this degree in just 16 months, 1 night a week!

Program Highlights

<h2 style="text-align: center;">CLIENT-BASED MARKETING PROJECTS</h2> <p style="text-align: center;">applied learning experience with a real-world business</p>
<h2 style="text-align: center;">OFFERED 1 NIGHT A WEEK </h2> <p style="text-align: center;">at Dixon Schwabl in Victor, NY or Butler Till in Henrietta, NY</p>
<h2 style="text-align: center;">MASTER STATE-OF-THE-ART PRACTICES</h2> <p style="text-align: center;">in traditional marketing, digital media and analytics</p>
<h2 style="text-align: center;">BOOKS INCLUDED IN THE COST OF TUITION</h2>
<h2 style="text-align: center;">EXAM-FREE CURRICULUM</h2> <p style="text-align: center;">grades based on papers, presentations, and projects</p>
<h2 style="text-align: center;">PRE-ADMISSIONS TESTS NOT REQUIRED</h2> <p style="text-align: center;">GMAT/GRE</p>
<h2 style="text-align: center;"><a href="" target="_blank">MILITARY FRIENDLY SCHOOL (2019-20)</a></h2>
Ready to Learn More?

Program Credits: 36

Standard Completion Time
16 months
Classes 1-Night a Week at a Local Agency!

International Assembly for Collegiate Business Education

What Will I Learn?

Marketing is a specialized field that is vital in today’s competitive global economy. This focused degree is designed to prepare current and aspiring professionals for a 21st-century marketing career across a wide variety of industries and sub-specialties, with a focus on business skills, creativity, originality, and communication skills.

Learn it today; apply it tomorrow!

Gain hands-on experience by consulting and planning with local business clients. The immediate real-life application provides you—and clients—with invaluable outcomes that create success from concept to execution. Community-based clients are awarded detailed, research-based strategic marketing plans; Roberts’ students benefit from the professional relationship and graduate with a point of pride that enhances their résumés.

Where Can It Take Me?


  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader


  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.

Alumni Success

Who Will I Meet?

Paul Cordy

Paul Cordy ’15

VP of Unistel Operations, CDS Life Transitions
Gunnery Sergeant, Retired, U.S. Marines

“I have been networking endlessly since graduating last year and have doubled my salary in two career moves. I also owe a lot to my cohort at Roberts for helping me finish my Master’s in Strategic Marketing degree, as these moves would not have been possible without it.”


Laura Falco

Professor of Marketing

"I have a couple of courses that I have been teaching for over ten years, and every single time the “take-aways” are different. The ability to learn from my students and to stay connected to the field of marketing by working with local clients and bringing in special speakers, keeps me engaged and passionate about the impact that marketers have on today’s culture. The need for strong Christian marketers is greater today than ever before. I am privileged to be a tiny part of that greater impact."

Laura Falco

Location & Start Dates

Classroom Dates

  • Tuesday, October 15, 2019
      At Victor, NY
  • Application Deadlines & Deposits
    • Submit your complete application by July 30, 2019 and your deposit is $75.00
    • Submit your complete application by August 20, 2019 and your deposit is $150.00
    • After these dates the deposit is $200.00

 *Classes run from 6:00pm-10:00pm

Contact Us

Adult and Graduate Admissions

Visit the Graduate Business Programs Page