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2021-22 Graduate & Non-Traditional Catalog | School of Business

Strategic Marketing, M.S.

[Strategic Marketing—0509]

The Master of Science in Strategic Marketing Program is a unique advanced degree program that meets the needs of professionals working in the fields of marketing, advertising, communications, and public relations.  This program is designed to advance professionals in these fields and individuals wishing to redirect their careers into these fields. Students are exposed to some of the most contemporary and value-added learning in the field, culminating in an advanced graduate credential that celebrates the attainment of high-level scholar-practitioner competence.  Students are exposed to a broad spectrum of marketing theory and practice, including strategic marketing, brand management, consumer behavior, creative marketing, and message strategy, digital marketing, marketing research, marketing planning and assessment, public relations, and advertising.  Global and ethical perspectives are integrated throughout the curriculum.  All students will leverage research in emerging marketing theory, which culminates in a strategic marketing plan that is written and presented to a local client.

This program is built upon proven adult learning techniques, offering a high-quality,  time-shortened approach to education at the graduate level.  Classes are scheduled offering the flexibility of classroom and online, and students may attend full or part-time.  Admission to this program is open to both experienced professionals and early-career professionals who are interested in sharpening their marketing skills.

Admission Criteria:

  • Bachelor’s degree from a regionally accredited institution
  • At least two years of practical, verified work experience in a marketing/advertising capacity in a for-profit or nonprofit organization
  • GPA of at least 3.0 on a 4.00 scale (depending on depth of professional experience)
  • Application essay (500 words or less). Instructions and submission available through the online application.

Transfer Credits:

Students requesting an evaluation for the Advanced Standing credit based on previous graduate coursework must submit course descriptions and/or syllabi for the relevant courses for review by the Program Director and Admissions team.  The following guidelines apply:

  • Only courses with an earned grade of B or better from an accredited institution may be considered.
  • Courses will only be considered if the Program Director determines there is sufficient coverage of relevant material and concepts.
  • A maximum of 6 credits can apply to the Advanced Standing for the M.S. in Strategic Marketing graduate business program.

SPECIFICS OF THE STRATEGIC MARKETING, M.S. DEGREE

Minimum Total Hours: 36

Minimum Requirements: Cumulative GPA of 3.0 with no grade less than C.

    • GMKT 5000 (4)  Foundations of Strategic Marketing
    • GMKT 5200 (4)  Marketing Research
    • GMKT 5300 (4)  Consumer & Audience Behavior
    • GMKT 5400 (4)  Strategic Branding
    • GMKT 5500 (4)  Strategic Creative Messaging
    • GMKT 5600 (4)  Strategic Digital Marketing
    • GMKT 5700 (4)  Advertising and Public Relations
    • GMKT 5800 (4)  Advanced Marketing Strategy
    • GMKT 5900 (4)  Advanced Integrated Marketing & Analytics

For further information about this program, please contact the Master of Science in Strategic Marketing Enrollment Coordinator at 585.594.6024 or GradBusiness@roberts.edu.