Home - Degree-Completion - Programs - Business Marketing, B.S.

Business Marketing, B.S.

Main content

Revolutionize the future of marketing.

The Bachelor’s in Business Marketing (BMKT) will transform you into an ethical and creative marketer. You’ll study under industry professionals to master strategic thinking, research, advertising, consumer behavior, and more. This program can be completed in as little as one year and either online or hybrid.

Connect With Us

Do you have questions you need answered about the program and the admissions process? Schedule an appointment below or call or text your Adult & Graduate Enrollment Representative, Lisa Martinez DeVinney, MS. Call 585.454.9049 or text 585.902.2921


Start Terms

  • January 1, 2024
    Online or hybrid
  • February 26, 2024
    Online or hybrid
  • April 29, 2024
    Online only

Get More Info

Program Details

8 weeks

12-24 months

Under 20 students

37 credits

Online or hybrid, full time or part time

Greater Stories

Meg Hartman Headshot

My name is Meg Hartman and I’m the program director. In this program, you’ll get hands-on experience in all of the core marketing concepts. You’ll learn how to tell meaningful and powerful stories that connect with your audience, shift the culture, and serve your community. I’m excited that as the only marketing accelerated degree completion program in the area, we can equip students to transform society through our courses.

Read my story here!

Program Highlights

EXAM-FREE CURRICULUM grades based on papers, presentations, and projects

APPLY WHAT YOU LEARN to your job the very next day

HANDS-ON RESEARCH taught by practitioner faculty


THE FOUNDATIONS OF MARKETING: strategy, advertising, consumer behavior, research, and more


Career Outlook

  • From 2020 to 2030, overall employment of advertising and marketing managers is projected to grow by 10% 
  • Around 31,000 openings are projected yearly

Possible career paths with a Bachelor of Science in Business Marketing programs include:

  • Social Media Marketing
  • Digital Marketing
  • Marketing Manager
  • Marketing Analysis
  • Advertising 
  • Promotion Manager

Top Employers 

  • University of Rochester
  • Xerox
  • Monroe Community College
  • Self-Employer (Business owner)
  • Eastman Kodak Company
  • University of Rochester Medical Center
  • City of Rochester
  • Paychex
  • Rochester Regional Health
  • Bausch & Lomb
  • Harris Corporation

Potential Career Paths

With a B.S. in Business Marketing from Roberts, you can find a career path in management in either the for-profit or non-profit sectors, including:

Marketing Management

  • Manage an organization’s marketing efforts in coordinating marketing policies and programs
  • Determine the demand for products and services
  • Identify potential prospects

Advertising, Promotions, and Marketing Managers typically do the following:

  • Work with various levels of organizational leadership to discuss topics such as overall marketing strategy, budgets, and contracts
  • Serve either in-house to promote their own organization or in an advertising agency serving a number of clients
  • Serve as the liaison between the client and the advertising agency
  • Plan advertising campaigns, including what platforms to use (such as online media, print, television, billboards, and radio)
  • Negotiate advertising contracts
  • Evaluate the look and feel of campaign websites and advertisement drafts
  • Initiative market research studies in order to identify industry trends, the target market, and estimate demand for their product
  • Develop pricing strategies to maximize profits and market share, including organizing discounts, sweepstakes, and gifts
  • Meet with clients to provide marketing advice
  • Direct the hiring of advertising, promotions, and marketing staff, overseeing their daily activities

Public Relations Management

  • Oversee communications within a company
  • Enhance the company’s public image
  • Organize press releases, media reports, and other marketing materials 

Sales Management

  • Lead an organization’s sales team in setting goals
  • Developing training programs 
  • Analyzing data

Those who wish to begin their new career in business marketing should seek a Bachelor’s degree at Roberts Wesleyan University. Apply your coursework to grow in your current position or future career. A business marketer can help shape the future of the businesses and organizations they manage and lead.

Sources cited: Management occupations : Occupational outlook handbook. (2020, September 01). Retrieved March 29, 2021, from https://www.bls.gov/ooh/management/home.htm

Related Majors

Bachelor in Health Administration, B.S. - Leverage your past healthcare experience to earn your Health Administration, B.S. in as few as 12-24 months in Rochester, NY or online.
Business Management, B.S. - Our Business Management program (formerly Organizational Management) helps working professionals use existing expertise to take their career to the next level. Get an applied management degree in 12 to 24 months!
Adult and Graduate Admissions - 585.594.6600 | 800.777.4792 (toll free) - AGE-Admissions@roberts.edu