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Donna McLaren

Associate Vice President of Brand and Marketing Communications


Donna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications and CMO.  Under her leadership the College re-branded and has won several Rochester PRism Awards for the college’s Higher Learning public relations programs.  Prior to joining Roberts in 2012, Donna McLaren was Director for Branding and Advertising for Kodak’s commercial printing business.  In that role, she managed a worldwide team in the development and execution of B2B marketing communications. She has more than 20 years working in marketing, product launch, and training in corporate America.  She has been an adjunct professor at the College since 2006 and has taught in both the MSMK and MSL graduate programs. She also teaches undergraduate Advertising, Consumer Behavior and Integrated Marketing Communications.  

Originally from Syracuse, McLaren earned a Master’s in Science from Roberts Wesleyan College in 1999 while working at Xerox.  She also holds a Bachelor’s of Science in health science from SUNY Cortland.

Donna and her husband Rich live in North Chili.  Donna has one daughter, Haley, who is a senior at Churchville-Chili High School.