- ACCT 2010 with lab
- ACCT 2020 with lab
- ACCT 3010
- ACCT 3110
- BUAD 1010
- One Accounting (ACCT) elective (3 hours)
What Will I Learn?
Learn ethical marketing and apply it to the sports industry. Be mentored by professors who have worked in a variety of fields. You’ll graduate prepared to jump into your career or to go onto graduate studies. You can tailor your program to your personal interests through independent studies.
You’ll learn:
- The principles of sports management and marketing
- How to solve legal and emerging issues in sports
- Project and event management
- Accounting, business law, and leadership skills
- How to conduct business ethically and selflessly
At Roberts, I have had the opportunity to get to know great people and to get closer to God. Studying business and coaching is my passion, so I enjoy all my classes. Listening and learning from great professors help me to be prepared for the next chapter.
Program Highlights
HANDS-ON EXPERIENCE
Find an internship that fits your passion. Internship examples include a minor league team, a retail sporting store, or the sports fitness industry.
CAREER FLEXIBILITY
You'll build a solid foundation for marketing in and outside of the sports industry, giving you maximum career flexibility.
NCAA DII
Learn at the only NCAA DII university in Rochester! Our athletics teams are well-versed in the legal ins and outs of organized sports.
Courses & Requirements
View major requirements and more.
Career Outlook
Here are just a few successes our graduates have achieved:
Internships
- Roberts Wesleyan Brand & Marketing Communications
- Dixon Schwabl and Company
- 13 WHAM
- WXXI Public Broadcasting
- Steven James Media Group
- Northwestern Mutual
- Paychex
- Dorschel Automotive Group
- The Strong Museum
- Total Sports Experience
Careers
- Marketing Director
- Director of Sales and Marketing
- Brand Manager
- Advertising Specialist
- Chief Marketing Officer
- Marketing Communication Coordinator
- Video Production Specialist
- Digital Marketing Coordinator
- Product Support Specialist
- Technical Sales Representative
Graduate Schools
- Roberts Wesleyan University
- Rochester Institute of Technology
- Columbia University
- Liberty University
- University of Rhode Island
- Desales University
- Northeastern Seminary
- The George Washington University
How Much Will I Pay?
Total Program
Sticker Price for 2026-2027:
$55,781
Last year
100%
of full-time freshmen students who applied
for a scholarship received one
$23,345
average grants & scholarships package
for incoming freshman students last year
Want more information about this major?
Download a program guide with detailed information on the department, major and outcomes!
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Minor Options
Minor Requirements
Students wishing to graduate with a minor must complete at least 18 semester hours in a selected
discipline. Specific minor requirements are listed within the departmental sections of this catalog. In
order to earn a minor when some of the coursework is also required by their major, students must take
at least nine hours unique to the minor. In order for a transfer student to earn a minor offered by Roberts,
the student must earn at least nine hours at Roberts.
Frequently Asked Questions
Is the Sports Management and Marketing program accredited?
Yes, the Sports Management and Marketing program at Roberts Wesleyan University is fully accredited, ensuring that it meets rigorous quality standards. Our accreditation demonstrates a commitment to delivering a high-quality educational experience that supports your professional development and career goals.
The School of Business at Roberts Wesleyan University has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
Marketing makes exchanges happen in business and non-profit organizations, by strategic actions and compelling messaging. Marketing seeks to get attention, create interest and desire, and compel people to action. Marketers strategize for successful results.
Those in marketing have knowledge of functional aspects of commerce, industry, and non-profit organizations. A Roberts marketing degree will prepare you with business, creative, and communication skills vital to the field.
Do you need a degree to work in marketing?
While you don’t need a degree to get some entry-level positions, a Marketing degree will prepare you in a number of ways. The flexible nature of the degree and the built-in business core curriculum will open many doors that you couldn’t open otherwise.
At Roberts, you’ll benefit from knowledgeable professors, valuable internship experiences, and a mock interview night.
According to the US Bureau of Labor, the median annual wage for Marketing Research Analysts and Marketing Specialists in 2021 was $74,680.
For Advertising, Promotions, and Marketing Managers, that number goes to $156,580.
Naturally, the numbers will differ by area, business, and position.
Can I meet with a professor when I visit Roberts?
Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.
Does Roberts Wesleyan University offer financial aid?
Yes! At Roberts, we’re dedicated to supporting you. Our Office of Student Financial Services is here to help you make the most of every financial aid opportunity available.
We provide financial assistance to 100% of our undergraduate students, so you can focus on following your calling with confidence.
Undergraduate Faculty
Undergraduate Staff
Roberts' Strategic Pillars
Online, Hybrid, and In-Person Programs In Rochester, NY
ANCHORED IN CHRISTIAN FAITH
You’ll be spiritually prepared for engagement in a diverse world.
CUSTOMIZED EDUCATIONAL PATHWAYS
Whatever your interests and circumstances, you’ll be equipped for your one-of-a-kind vocation.
READY TO
LEAD
You’ll be ready to lead, making meaningful contributions in your profession.
FLOURISHING PEOPLE & COMMUNITIES
Empowered to act in local and practical ways, you’ll make a difference in the communities where you live and work.
