Subject Guide : Marketing

Locate print material for quick starts.


Where are  Marketing books located in the Golisano Library??

HF - Commerce - Take time to browse the shelves for new books in this area.

Common Subject Headings (Controlled Vocabulary) include
Marketing which is also used as a subheading under various names of commodoties, institutions, services, and products. This is important:

For example, Marketing--Education means teaching of the subject marketing but  
Education--Marketing  refers to How to inform and sell people on education.

Where can I find background or quick facts about  Marketing ?

Business Statistics of the United States 
     Ref HC101.A13122 2007
Dictionary of Marketing Communications
 Ref. HF5412.G68 2004
Encyclopedia of Major Marketing Campaigns 
     Ref. HF5837.E53 2006
Rand McNally Commercial Atlas and Marketing Guide 
     Ref. G1019.R22 2004

Course Guides:

Spotlight on Websites:

Word of Mouth Marketing Association on weblinks tab above

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