Without getting into too much detail, recently, the NFL settled with the players association to pay for medical expenses of players with concussion injuries. Over $750 million will be set aside to assist past, present, and future players with medical expenses in just this area alone. The NFL had a PR disaster on its hands when 4,500 players threatened to sue the NFL. They claimed the NFL knew that football was a dangerous sport and league officials hid evidence and data that supported this argument. Many past players have debilitating brain injuries along with outstanding debt because of concussions that went undiagnosed or because players continued to play with a concussion (many in multiple games). Did the NFL cover up data? If so, for how long? Were they justified in keeping such information hidden? There are too many questions about this topic to put into a single blog. One question that does stand out above all of these I would actually direct towards the players union. Why did it take so long for the players union to put the pressure on the NFL? The NFL is, arguably, the greatest brand known to mankind. Public Relations, loyal fans, plus the positive media relationships developed over the many years would have helped your cause seven fold. Perhaps it is time the players union focus less on getting convicted criminals contracts and more on players lives after the NFL. Development and management of a stronger and more active Public Relations Policy will be your best assistance.