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Tag Archives: Simon Sinek
People don’t buy what you do, they buy why you do it
Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading
Posted in Uncategorized
Tagged Apple, cause marketing, consumer behavior, marketing, Simon Sinek, teleological rational
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