Tag Archives: Facebook

Keep your *^%$#@! mouth shut at work and online.

Have you ever cursed on the job?  In front of your boss?  To your coworkers?  Well…you should probably shut your trap.  Turns out a lot of people do and it’s not going to help with that raise.  According to a … Continue reading

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PR Gone Bad: 5 Examples Of What NOT To Do With Your Brand

When done correctly, great PR campaigns can save even the most tarnished of brand images. Done incorrectly, however, PR campaigns can prove to not only be ineffective in saving a company’s image but can actually cause more harm than good. … Continue reading

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The Social Revolution

21st century has introduced dramatic changes into marketing and sales tactics. Today customers spend more time on mobile applications than on web browsers. Studies indicate that 22% of time spent on the internet is social, 24% people prefer social networks to … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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I’ll Tell You How Angry I Am in 140 Characters or Less

Over the past 2 months, Casey Anthony has become a household name while on trial for murder.  And if you were like me and hundreds of thousands of people across the country you were mesmerized by the case, convinced she … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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Off the Grid

This past weekend I traveled 237 miles south to Glasgow, Pennsylvania, a small coal mining town high atop the Wopsononock Mountain. The circumstances surrounding the trip were unfortunate, my grandfather passed away. Being such a sad occasion, one of the … Continue reading

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Why Don’t You Like Me?!

Today, I heard the news that Facebook is now allowing business page administrators to send individual invitations to their friends to “like” their pages, and I have to admit – I was less than thrilled to hear this. I understand … Continue reading

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ROI – The Magical Words

Everyone knows they want ROI and many have no idea how to measure it, or at least they don’t want to take the time to figure it out. Knowledge is the key, but only action gets you through the door. … Continue reading

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How can we crack down on Cyberbullying?

Find the bullies on their favorite hangout; Facebook! As a victim of childhood bullying, I know the classic forms of terrorizing that would take place in schools. Nothing beats a good ol’ physical altercation, but then there was always my … Continue reading

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