Tag Archives: CRM

Who Are YOU Talking To?

No matter what you call them — Clients / Patients / Supporters / Alumni / Consumers or Donors — everyone has customers. Whether you’re at a corporation or non-profit, keeping your customers happy is essential. It’s not enough to know … Continue reading

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Customer Service: Raise-the-Bar Return Policies

Summary: This week, an article in Newswise, the collegiate news wire service Keuka subscribes to, cited a study published in the Sept. Journal of Marketing which recommends online retailers utilize universal free return policies. The study found that when customers … Continue reading

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