Tag Archives: brand image

They’re dead and earning more money than you

Check out this Adweek article about Lucy and Desi’s new campaign. Did you know that deceased celebrities still rake in over $2 billion dollars annually?  While Michael Jackson and Marilyn Monroe are obvious contributors, I can’t help but find Lucy … Continue reading

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Yelp Fights Back

Ratings and reviews website, Yelp, is has recently been in the national news for their decision to sue a law group for allegedly planting its own Yelp page with fake reviews from non-existent clients. The lawsuit claims the law firm’s employees … Continue reading

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Personality is Power

A brand’s personality shapes everything from employees and internal communications to messaging and content. Powerful and consistent brands influence a consumer’s purchasing preferences, but so will inconsistencies and gaps. Brand personality is essential for building a strong brand, creating loyal … Continue reading

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Stop Wearing Our Clothes!

This week, Abercrombie & Fitch offered to pay Jersey Shore’s Mike “The Situation” to cease wearing their brand on the show. Are we, the general public, to believe that this was a real request or just a request that coincidentally … Continue reading

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