Technology is a double-edged sword in the battle between busy consumers and overeager marketers who’ve spent years building their contact lists only to be sent to the trash without a second thought.
For all the times you’ve begrudgingly given a pushy sales associate your email address knowing full well you’ll delete whatever brand bombardment lands in your inbox, do you ever wonder why you conceded in the first place? It’s because somewhere during the transaction you felt you had something to gain.
So what if we’re interested in what brands have to say, but don’t have the time to sift through the clutter? Google cracked the code as it trialed Gmail Smart Labels, an innovative extension to its priority inbox feature that automatically organizes and classifies emails into customizable labels:
- Bulk: promotional mass mailings, daily offers
- Notifications: receipts, account statements
- Forums: mailing lists, group emails
Senior writer for CNET Stephen Shankland shares how Smart Labels appeals to a broad range of users, revealing a way to filter messages – out of sight, out of mind – until you have the time and patience to see what’s in it for you.
Key Takeaway – a win-win for both sides of the virtual tug-o-war. As a marketer, I have a fighting chance of avoiding the trash and surviving in the Bulk realm for later review; as a consumer, I choose when and where I want to be the target of your promotional pitch.
Too good to be true? You tell me…
(Photo courtesy of googletutor.com)