Panera Bread CEO Ron Shaich is spending a week trying to feed himself on $4.50 a day. Shaich took the challenge to find out what it’s like to live on food stamps. He’s blogging about the experience on LinkedIn.
The challenge isn’t Shaich’s first attempt to raise hunger awareness. Last week, there was an article on the front page of The New York Times entitled, “On the Edge of Poverty, at the Center of a Debate on Food Stamps.” The article sheds light on the reality of food insecurity in America – millions of families that “look like we are fine,” according to one man, but in reality, “live on the edge of poverty, skipping meals and rationing food.”
Panera has developed into an American staple, you see one on almost every corner of the street. While this PR tactic is a great and clever way to bring awareness to a problem effecting Americans every day, I have to question whether Panera is the right organization to be addressing it in this manner. The reason why I have to question it, is because just the other day I went to Panera and $13.18 later I had my lunch; that is almost half of what Ron Shaich is allotted for an entire week of food!