Category Archives: General thoughts

Data anxiety

As we move on to our next module, the collection  and use of data will obviously, be of great importance.  Collecting data is vital to justify decisions made by upper management.   It is well and good to harvest numbers … Continue reading

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Dark Chocolate

Blogging is bittersweet. I find it hard to come up with blog content that is relevant, original, and interesting.  Originally, I wrote nearly three very academic pages on the ethics of ghost blogging by corporations.  Is it an ethical practice…is … Continue reading

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Classic Cookie, New Twist

The classic hydrox cookie has gotten some new life this year, thanks to the wonders of social media. While other advertisers paid millions for 30 seconds of national attention during the annual Superbowl, Oreo got all the publicity – and … Continue reading

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In Poor Taste?

Today, AT&T tweeted what they thought to be a respectful tribute to those impacted by the events that occurred 12 years ago on this day.  About an hour later, the tweet was removed and replaced with a poorly-crafted apology to … Continue reading

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Employee dissatisfaction goes viral

After putting up with an abusive district manager, three Journeys employees decided enough was enough. They closed up shop and posted a resignation letter to the store’s security gate. Even better, the public display of detest went viral. So how … Continue reading

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Social Suicide?

No, this is not another commentary on the desperate publicity stunt exhibited by Miley Cyrus and the ensuing media frenzy over whether her reputation will ever recover. This reflection involves another kind of desperation: the tragic, public suicide of a … Continue reading

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Public Relations the Game Changer

It wasn’t long ago that PR was an afterthought in the marketing mix. It was a way to get a little publicity to amplify the brand, launch a product or beat back a crisis. Today, with the rise of social … Continue reading

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Marketing Beyond Borders …

How critical can marketing be to international relations? Very – at least as portrayed in the film, “Argo.” In it, six Americans who fled the U.S. Embassy as militant Iranians took almost 60 others there hostage in late 1979 have … Continue reading

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5 tips for Breaking Bad News

I recently read an article in PR Daily  by Christina Miranda that outlines ways to deliver bad news to any audience.  With so much emphasis on creating positive buzz and spreading good news, delivering bad news is often overlooked.  Whether you’re an … Continue reading

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Objectives, Strategies and Tactics Oh My!

I doubt I’m the only one having a hard time grasping the differences between marketing plan objectives, strategies and tactics so what better topic to blog about this week? At first these terms were crystal clear: Objectives are specific, time-defined … Continue reading

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