I thought I would include the article below in this week’s blog, since it was a popular example for PR last week. The article comes from AdAge with the title “BP’s Latest PR Push: Don’t Take Advantage of Our Settlement Agreement.” Basically it is about how BP is still dealing with the repercussions of the 2010 oil spill. They discuss how they feel that they have been trying to financially help those who have been affected any way that they can. However, some companies have been taking advantage of them and BP is letting the press know. There is a very compelling question in the article… Is BP playing the victim a smart move after the accident so badly left damage to the ecosystem and economy?
There is a public affairs specialist that believes it might not be the smartest move, since the company has spent so much time repairing its image it’s possible further damage could be done.
I’ll let you read the article and form an opinion on the matter: