What Makes a Great Presentation GREAT?

There are plenty of articles, books and samples on creating spectacular presentations. One excellent book is Presentation Zen by Garr Reynolds. I have seen some beautiful presentations with awesome graphics, wonderful photos and stirring quotes but they have also been … Continue reading

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Presentation Zen (L. Albert)

Learning all about graphic design and making “good” presentations has been interesting, fun and discouraging all at the same time. I have been learning a lot of different skills and receiving more creative ideas, but some of the stuff that … Continue reading

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5 Simple Tips for Improving Designer-Client Relationships – John

Good business relationships rarely just happen. While a smitten designer and their starry-eyed client may start out well with a “honeymoon” of a successful initial project launch, things can get rocky fast. The once- anticipated phone calls requesting new designs … Continue reading

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Embrace Change……

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This is a great time to be a marketer. If you embrace change and love the pursuit for knowledge. If you are satisfied doing the status quo, you will not succeed. The world of marketing is dynamic. Marketers today require … Continue reading

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Objectives, Strategies and Tactics Oh My!

I doubt I’m the only one having a hard time grasping the differences between marketing plan objectives, strategies and tactics so what better topic to blog about this week? At first these terms were crystal clear: Objectives are specific, time-defined … Continue reading

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AMC Vs. Dish Network (Geoff)

If there is one thing I do not want to see on TV it’s negative advertising between television channels and television providers.  Remember last year when MSG had its bout with Time Warner Cable.  Every other commercial on MSG was … Continue reading

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Social Media Fakers. Who is really managing that profile?

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  I recently heard about a disturbing conversation between an attorney and a marketing professional at another law firm.  It was about some LinkedIn groups and events that this attorney was head of and he was contacting marketing to make sure they had … Continue reading

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You have problems, we have solutions (H.Worthington)

http://www.youtube.com/watch?v=85HT4Om6JT4  This video comically personifies my idea of product marketing.  You have a problem and we at Pepsi, Revlon, and Johnson and Johnson etc, have the solution.   You’re socially awkward and living in your mother’s basement.  Drink a Pepsi and … Continue reading

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Power To the People…

Power To The People… How many times have you heard someone complain about a company, politician, or product? Before the Internet, the most you could do is write a letter, file a written complaint with the BBB or call your … Continue reading

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Social media helping future olympics? (L. Albert)

“The 2012 Summer Olympics, dubbed the Social Games by many before their start, have been dominated by social media and story lines related to it. Sites such as Twitter, Facebook and Instagram have connected people from all over the world … Continue reading

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