Who Are YOU Talking To?

No matter what you call them — Clients / Patients / Supporters / Alumni / Consumers or Donors — everyone has customers. Whether you’re at a corporation or non-profit, keeping your customers happy is essential. It’s not enough to know … Continue reading

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Data anxiety

As we move on to our next module, the collection  and use of data will obviously, be of great importance.  Collecting data is vital to justify decisions made by upper management.   It is well and good to harvest numbers … Continue reading

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Yelp Fights Back

Ratings and reviews website, Yelp, is has recently been in the national news for their decision to sue a law group for allegedly planting its own Yelp page with fake reviews from non-existent clients. The lawsuit claims the law firm’s employees … Continue reading

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Order up! Surviving on $4.50 a day.

Panera Bread CEO Ron Shaich is spending a week trying to feed himself on $4.50 a day. Shaich took the challenge to find out what it’s like to live on food stamps. He’s blogging about the experience on LinkedIn. The … Continue reading

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Dark Chocolate

Blogging is bittersweet. I find it hard to come up with blog content that is relevant, original, and interesting.  Originally, I wrote nearly three very academic pages on the ethics of ghost blogging by corporations.  Is it an ethical practice…is … Continue reading

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A New Pair of Sneakers

I grew up reading Ray Bradbury:  R is for Rocket, S is for Space, the Martian Chronicles.  Later, in my 20s, I discovered his fantasy:  The Illustrated Man, Something Wicked This Way Comes.  Bradbury, who died in 2012 at the … Continue reading

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Employees & Social Media

Social media has given a voice to employees all over the world. If an employee does not like the working conditions they are exposed to every time they have to go to work, they can say/post/tweet/etc how they feel. This … Continue reading

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Classic Cookie, New Twist

The classic hydrox cookie has gotten some new life this year, thanks to the wonders of social media. While other advertisers paid millions for 30 seconds of national attention during the annual Superbowl, Oreo got all the publicity – and … Continue reading

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Use American slang to target International Students

The two girls and two guys next to me are from the French Indies, Ghana, Japan, and South Africa.  They talked about absolutely nothing of sustenance and used American slang the entire time.  The color of a phone and how … Continue reading

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5s, 5c, iOS 7….what does this all mean?

Apple chief executive officer Tim Cook started off by saying, “In the past, when we’ve launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we’re not going … Continue reading

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