… Isn’t that the truth!
Internal marketing is crucial. If a company is not implementing this tactic they are missing out.
The goal of internal marketing is to motivate all areas of a company toward one common goal so that a consistent message is communicated to customers. Anytime a customer interacts with an employee, it affects their overall satisfaction.
Some positive vibes a company receives by having an Internal Marketing program:
- Every employee feels a part of the company by keeping them informed on special promotions, new products, and/or customers.
- Will make employees excited to come to work and gives them a sense that they are working toward a bigger purpose. This positive excitement will be reflected in the interaction with customers.
- A company culture is born. Employees will feel respected and a part of the team.
- Will help build internal brand awareness by assisting the employees in feeling educated and involved. Will also assist in the employees believing in the product/service and communicate that mission to customers.
Please share your own internal marketing company experience!