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Digital Media Art

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Use your passion for art to tell stories.

If you have a passion for visual storytelling (film/video/photo), visual communication, and media art & design, the Digital Media Art major is for you! You will gain a strong core curriculum in the visual arts, communication arts, and media. You will learn the artistic, communication, and technical skills necessary for a wide of range of digital media fields.

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4 Year Promise

At Roberts, we are committed to giving you a head start in earning income and achieving your personal goals by helping you graduate in four years. In fact, we guarantee it.


Program Highlights

Choose from a wide variety of internships and studio apprenticeships in the Rochester area to gain experience.

Hone your digital media art skills using our advanced media labs.

Use the strengths of multiple programs to develop a strong and skilled visual voice.

Greater Stories

Romy Hosford Headshot

I want to express my own story and represent others’ stories to contribute to participation in and understanding of culture. Roberts has helped me to learn techniques and develop my faith through an artistic lens, producing content that promotes empathy, equality, and other Christian values.

In addition to my courses, I participate in the Art Club and Ecology Club, where I express creativity and help reduce food waste on campus. One of my film projects was a semi-finalist for the Nikon International Storytellers Scholarship in June 2018.

Becca Graves

What Will I Learn

You will explore all aspects of digital motion media, from traditional video production to the emerging fields of independent web-based content - including television and film concepts. After receiving comprehensive instruction in the concept, technique, and theory of Art, Design, and Media for visual communications, you will be prepared to bring critical thinking and technical strategies in contemporary media and the media arts to your chosen profession.

Career Outlook


  • Dixon Schwabl Advertising
  • The Strong - National Museum of Play
  • Visual Studies Workshop
  • Rochester Museum and Science Center
  • Creative Workshop at the Memorial Art Gallery
  • The Eastman Museum (formally The George Eastman House)
  • Pyramid Arts Center
  • Wegmans Corporate Offices
  • Creative Shapes Incorporated
  • Worldvision Canada

Our Graduates are:

  • Studio Artists
  • Art Directors
  • Graphic Designers
  • Interactive Media Designers
  • Photographers
  • Photojournalists
  • Independent Film/Video Producers
  • Collegiate, Private and K-12 Art Teachers
  • "Creatives" at non-profit organizations

Grad Schools

  • Carnegie Mellon
  • Rochester Institute of Technology
  • Visual Studies Workshop
  • Pennsylvania Academy of Fine Arts
  • The Art Institutes – San Francisco
  • Central Academy for Fine Art - Beijing, China

Frequently Asked Questions

Digital media art combines art and technology in creative ways. Digital media artists help us visualize the world through graphic design, digital photo and video, animation, game design and much more.

While starting a career as a videographer may seem simple, it's important to take the right steps toward this career path if you want to succeed. A love of filming and a desire to help people capture their most significant moments are good reasons to choose this job. To become a videographer, you can follow these basic steps:

1. Pursue a videography education

A formal degree isn't necessarily required to qualify for a position as a videographer, but obtaining one can help you develop the foundational knowledge and skills you need for the role. Many employers prefer candidates with a bachelor's degree, and with the right experience, you can obtain a job in this field.

Start by identifying the industry that you want to work in, and then evaluate the educational requirements employers want to see within that industry. If you choose to pursue an associate or bachelor's degree, you may want to take courses in:

  • Cinematography
  • Communication
  • Broadcasting
  • Sound editing
  • Video editing
  • Visual design
  • Film theory
  • Media ethics
  • Computer science
  • Media research
  • Screenwriting
  • Media law
  • Script analysis

2. Consider certifications

Certifications are another aspect of becoming a videographer that you can consider. You're more likely to get the position if you demonstrate that you possess the specialized skills they may be looking for in a candidate. Certification can set you apart from other candidates and make you more appealing to employers.

3. Gain experience

Internships and apprenticeships benefit videographers, giving them the hands-on experience needed in the field. These opportunities can also help aspiring videographers gain familiarity with specialized equipment and software that professionals frequently use in the industry. Internships are typically short-term programs that last from one to three months, while apprenticeships are more long-term and can last anywhere from one to three years.

4. Build a portfolio

The last step in becoming a videographer is to build a portfolio to show potential clients and employers what you can offer. For example, if you're interested in becoming a videographer who films sporting events, focus on projects you worked on related to sports and include any skills and knowledge on the subject along with photos and videos you've taken.

The digital media and communication arts major focuses on the intersection of the internet, digital video, audio and photography within an increasing array of delivery systems: video production, digital photography, graphic design and web design.

A degree in digital media is highly versatile and can equip you for many possible career paths. For one, graduates with this degree can pursue roles in marketing, branding, and journalism. They might also become video game designers, film producers, web developers, photographers, and audio specialists, just to name a few.

It’s common for digital media graduates to work in corporations as well as marketing agencies and nonprofit organizations. Digital media professionals may also be self-employed.

Related Majors

Art Education - Become an Art Teacher. This degree will prepare students for New York State certification in Visual Art Education for kindergarten through grade 12.
Studio Art - In the Visual Arts Program, students explore the beauty of God’s creation through studio exploration in traditional technique and contemporary approach, en route to a Studio Art Degree.
Carpenter Hall - B. Coon - School Arts & Humanities - 585.594.6126 - visualart@roberts.edu