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Roberts Welcomes Executive Director of Undergraduate Admissions

Roberts Wesleyan College welcomes a new colleague to its leadership team. Mary Sasso has been appointed Executive Director of Undergraduate Admissions, effective last week. The appointment concludes the search for the position, which encompasses recruitment, admission strategies and collaboration with marketing and communications in support of enrollment management, and more. She brings nearly 20 years of higher education experience, with an emphasis on international recruitment, enrollment, academic advising, orientation, marketing and leadership.  

“The level of energy Mary brings to a team, as well as the feedback we received about what it is like to work with her strengthened my affirmation for the work she will do here at Roberts Wesleyan,” said Kimberley Wiedefeld, vice president of enrollment management for Roberts Wesleyan. “Her impact on such a niche area of enrollment gives our team great encouragement for the impact she’ll make applying the best practices to our enrollment programs.”

Most recently, Sasso served as international center director at the College of Southern Nevada. She was responsible for all functions related to international student enrollment management, including marketing and recruiting, application processing, admissions, academic counseling and retention programming. She managed a $850,000 budget and supervised eight employees.

Prior to CSN, she spent 15 years as International Education Director at SUNY Fredonia, where she led all international programs, study abroad and international student services, from marketing and recruiting, to study abroad curriculum and student orientations.

“A stand-out to me was her cross-departmental work, both on the student-services side, and with faculty,” added Wiedefeld.

Sasso earned a master’s degree in student personnel administration from State University of New York College at Buffalo, and a bachelor’s degree in economics from SUNY Fredonia. She and her husband, Larry, will return to their native Western New York roots, moving across the country from Nevada.

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