Recent News
Share thisStudents Apply Course Work To Benefit Keenan's Restaurant
ROCHESTER, N.Y. – Roberts Wesleyan College students taking Dr. William Todd’s marketing research and marketing management classes teamed up to develop a promotional strategy for Keenan’s restaurant in Irondequoit. The project took one semester, and the students presented their findings on Tuesday, Dec. 13.
"It’s important for college students to get as much real-world experience as possible,” said Todd. “We’re grateful to Keenan’s for the opportunity to partner, and I hope that the restaurant owners found the project equally rewarding.”
“This experience has been a total eye opener,” said Keenan’s owner Sue Roe. “It was so re-energizing to hear the statement, ‘building on the past, planning for the future’ because it communicates that we can keep what we have established and still grow our business.”
Project recommendations ranged from banners to promotional-based ideas such as bar specials, half-price appetizers and a take-out menu. The students involved were Ali Campbell, Bethany Salvia, Luke Buccio, Jessica deBlieck, Danielle Dukes, Chris Nagle, Stryker Ostafew, Allison Newcombe, Danielle Rizzo, Brent Rathke, Jackie Kemp, Brian Sieling and Matt Oklevitch.
Members of the Roberts Wesleyan College chapter of Students in Free Enterprise (SIFE) had previously worked with Keenan’s on a “greening” project in 2010. Students provided Roe with environmentally friendly recommendations that have led directly to cost savings on the restaurant’s energy bills. Keenan’s is located on the border of the 14621 zip code, an area adopted by SIFE in an effort to spur economic development over the next six years.
About SIFE:
SIFE is a non-profit organization that gives students the tools to learn the free enterprise system in real working situations. SIFE challenges students on more than 900 college campuses nationwide to take what they're learning in the classroom and use that knowledge to better their communities. The SIFE program concentrates on five areas: entrepreneurship, market economics, success skills, financial literacy, and business ethics. For more information, visit: www.sife.org. For information about the local Roberts chapter, visit: http://www.roberts.edu/SIFE/.
About Roberts Wesleyan College
With an enrollment of nearly 2,000 students and a tradition of excellence since 1866, Roberts Wesleyan College is a leader among liberal arts colleges with a Christian worldview. The College offers more than 50 undergraduate programs, as well as graduate programs in education, school psychology, school counseling, health administration, health information administration, nursing education, nursing leadership & administration, social work, music education, strategic marketing, and strategic leadership. Roberts Wesleyan also offers innovative undergraduate degree-completion programs for working adults in health administration, nursing, organizational management, and teacher education.
For more news articles, you can take a look at our archive.