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Strategic Marketing M.S.

This program integrates a strategic perspective, a strong theoretical foundation, ethical considerations, global focus, and current trends and topics. The curriculum includes strategic marketing, brand management, consumer behavior, advertising, message strategy, internet marketing and new media, integrated marketing communications, and planning and assessment.


If you want to develop the skills and expertise that will help you succeed in a digital marketplace and can spare 1 night a week for 16 months, register for an Information Meeting or contact GRADBUSINESS@roberts.edu


Program Features

  • 16 months to completion
  • Classes meet 1 night a week at Dixon Schwabl in Victor, NY
  • Client-based projects provide real-life experience
  • Focus on state-of-the-art practices in traditional marketing, new media and analytics
  • Full-time and adjunct faculty, committed to state-of-the-art practices, contemporary curriculum and student success
  • GMAT’s and/or GRE’s are not required for admission
  • Grades based on papers, presentations and projects
  • Full-time status for purposes of financial aid
  • Accredited by the International Assembly for Collegiate Business Education (IACBE)

585.594.6024 or GRADBUSINESS@roberts.edu