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Graphic Design

Concentration in Graphic Design

RWC_Student _019The Graphic Design concentration educates students who make valuable contributions to their professions, maintain a lifelong attitude of inquiry and a positive impact on the local and global community. Students in our Graphic Design program are valued for solving complex visual communication problems within the constraints of budget, time, space, and technology. Topics of study include environmental signage, publication and print design, corporate identity, packaging design, exhibit design and interactive media.

Students engage in cross-disciplinary study and learn what it is to collaborate professionally in a socially responsible context. A long-standing internship program with institutions and businesses in the Rochester region, provides students with on-the-job training where the borders between disciplines blur.

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The goal of the Graphic Design Concentration is to provide the student with career preparation and a deep and comprehensive education that doesn’t try to limit the definition of graphic design, rather emphasis is placed on mastery of design principles, theories and technical skill, in order to determine what Graphic Design can become.


The program has a strong sequential curriculum that respects the foundations for formal, aesthetic and analytical knowledge while embracing new possibilities for visual communication.

For more information contact Assistant Professor Sue Leo at leo_sue@roberts.edu.