2012-2013 Undergraduate Academic Catalog | Program Descriptions | Business Overview

Master of Science in Strategic Marketing

Joel R. Hoomans, Director

The Master of Science in Strategic Marketing Program is a unique advanced degree program that meets the needs of professionals working in the fields of marketing, advertising, communications, and public relations.  This program is designed to advance professionals in these fields and individuals wishing to redirect their careers into these fields. Students are exposed to some of the most comtemporary and value-added learning in the field, culminating in an advanced graduate credential that celebrates the attainment of high-level scholar practitioner competence.  Students are exposed to a broad spectrum of marketing theory and practice, including strategic marketing, brand management, consumer behavior, creative marketing and message strategy, internet marketing and new media, marketing research, marketing planning and assessment, integrated marketing communications, and advertising.  Global and ethical perspectives are integrated throughout the curriculum.  All students also leverage research in emerging marketing theory and practice during a capstone seminar course that requires an integrative marketing communication plan. 

This program is built upon proven adult learning techniques, offering a high quality, cohort-based, time-shortened approach to education at the graduate level.  Classes are scheduled one night weekly with a period of just sixteen months to completion.  Admission to this program is open to both experienced professionals and early-career professionals who are interested in sharpening their marketing skills. 

For further information about this program, please contact the Master of Science in Strategic Marketing Enrollment Counselor at 585.594.6024 or msmk@roberts.edu.