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Donna McLaren '99 Featured in MWI's "Marketing Spotlight"
Donna McLaren '99, Associate Vice President Brand & Marketing Communications and Chief Marketing Officer at Roberts, was recentley interviewed by MWI for their "Marketing Spotlight" blog. In the interview, she gives valuable insight into the marketing industry and where the Roberts' Brand & Marketing team has found success.
McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects. She is also an adjunct professor of Business in the M.S. in Strategic Marketing and M.S. in Strategic Leadership Programs.