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January 9, 2013

Roberts Ramps Up Changes

By NATE DOUGHERTY
Rochester Business Journal
January 4, 2013

Roberts Wesleyan College president John Martin knows things have to change.

A rapidly changing college marketplace and a demographic shift have caused the college to go outside its normal recruitment zone to find students, he said. But to do that, the college needs to transform itself and the way it offers its curriculum. For an institution with a small endowment and heavily reliant on enrollment for revenue, this shift is pivotal in reaching new students, Martin said.

The college has undergone a major structural change in the past year, dividing the campus into two schools-one of liberal arts and sciences, a second of professional studies. At the same time, it has made a jump from the National Association of Intercollegiate Athletics, commonly known as NAIA, to NCAA Division II athletics, which officials believe will stretch the college's recruitment area.

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