MKT 201Library print resources for statisticsLinks for local statistics
Locate print material for quick starts.
Where are Marketing books located in the Golisano Library??
HF - Commerce - Take time to browse the shelves for new books in this area.
Common Subject Headings (Controlled Vocabulary) includeMarketing which is also used as a subheading under various names of commodoties, institutions, services, and products. This is important:
For example, Marketing--Education means teaching of the subject marketing but Education--Marketing refers to How to inform and sell people on education.
Where can I find background or quick facts about Marketing ?
Business Statistics of the United States Ref HC101.A13122 2007Dictionary of Marketing Communications Ref. HF5412.G68 2004Encyclopedia of Major Marketing Campaigns Ref. HF5837.E53 2006Rand McNally Commercial Atlas and Marketing Guide Ref. G1019.R22 2004
Spotlight on Websites:
Word of Mouth Marketing Association http://womma.org/main/
More...click on weblinks tab above