Higher education with higher purpose.

Winter 2013

Classroom Connections

Experiential Learning in Practice

“Management 201 raised over 13,000 lbs. of food for the 14621 area, while learning about hunger locally in Rochester. Students gained skills in research, event organization, communication, project management, teamwork, and leadership.” – Dr. Erv Starr

“Our Creativity and Problem Solving class is focused on experiential learning. This past year, students worked in small groups to develop creative marketing campaigns for several local businesses. Each student also created an original product or service, complete with a working prototype and marketing materials that were featured on campus at our annual Inventor’s Symposium.” – Professor Carrie Starr

“In the Leadership Challenge course, students worked in small groups to create a 12 week business curriculum to be used at the Chandra Bose School in Coimbatore, India. As a class, the students outlined each of the topics to be covered and then worked in small groups to develop individual lesson plans. The curriculum was then sent electronically to our missionary partners in India for immediate classroom use with 5th graders.” – Professor Carrie Starr

“During the fall semester, our Marketing Management class did a major project for Keenan’s restaurant by developing marketing strategy and even designing and delivering a banner with a new slogan. During the spring semester, our Principles of Marketing class developed marketing plans for the following family businesses represented by the class members: Basch & Nickerson Law Offices, Dominick and Daughters Contractors, Elite Sweets, Heavenly Cup Coffee Roasters, and Johnson Contractors.” – Professor Bill Todd

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Daniel W. Barlow
Steven L. Bovee
Laura Falco
Joel Hoomans
Ronald C Necoechea
Marcia O'Brien
Mark B Redfield
Carrie Starr
Ervin J. Starr Jr.
William H. Todd
Stephanie Chapman
Kathleen D Raniewicz
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