Strategic Marketing - Overview
MSMK is designed to maximize your marketing potential and professional value through real opportunities to leverage your learning with actual clients and companies in our community. Classes meet at convenient locations, one evening per week, from 6-10 PM. Classroom interactions leverage the professional experience of the professors and cohort members, creating an atmosphere where learning is immediately applicable to professional responsibilities.
Graduate learning takes place in groups of 8 to 20 students (referred to as a cohort), which remain together through the 16 month span of the program. The cohort structure enhances productivity and provides networking opportunities. Learners share experiences, ideas, and perspectives, which enhance each other’s learning.
Modular design allows students to focus on one class at a time rather than simultaneous study in multiple classes. Students complete one course for five weeks, then move on to the next module. The integrated nature of the coursework all works toward a capstone experience in the formation of an integrated marketing communications plan.