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Laura Falco, D.B.A.

Associate Professor of Marketing
(585) 594-6656
Falco_Laura@roberts.edu

Biography

"Don’t let your heart be troubled, trust in God, trust also in Me."
John 14:1

Research Interests

  • The Impact of Self-Image/Brand-Image Congruence on Consumer Behavior.
  • Understanding Internal Marketing Orientation (IMO) as an Indicator of Employee Attitudes and Internal Brand Behavior within Institutions of Higher Education.
  • A Comparison of Internal Stakeholder Identification with Institutional Brand versus Athletics Brand and the Impact on Internal Athletics-Related Brand Behavior.

Background

Dr. Falco joined the Division of Business faculty at Roberts Wesleyan College in the summer of 2006 as an Assistant Professor of Marketing.  She brings with her a DBA from Anderson University, an MSM from Roberts and an undergraduate degree in business from Houghton College.  In 2009, Dr. Falco was promoted to Associate Professor of Marketing.  Prior to coming to Roberts, Dr. Falco taught marketing for three years at Anderson University in Indiana. She also has several years of experience in corporate marketing and secondary business education and continues to consult with local small businesses as time allows. 

For fun, Dr. Falco enjoys spending time with family, singing, ballroom dancing, and reading mystery novels on the beach.  She is very involved in worship and drama ministries at The Father’s House in Chili.  Dr. Falco married Marc Falco in 1999 and they currently reside in West Chili with their four children: Malachi, Rinnah, Levi, and Judah. 

Honors & Awards

Outstanding Faculty Member Award (MSL 56, MSL 64, MSMK 1, MSMK 3, and MSMK 6)