Laura Falco, D.B.A.
Dean, School of Business; Chair, Adult and Graduate Business Programs; Director Graduate Business Programs - MSL; Professor of MarketingBiography
| "Don’t let your heart be troubled, trust in God, trust also in Me." |
| John 14:1 |
Research Interests
- The Impact of Self-Image/Brand-Image Congruence on Consumer Behavior.
- Understanding Internal Marketing Orientation (IMO) as an Indicator of Employee Attitudes and Internal Brand Behavior within Institutions of Higher Education.
- A Comparison of Internal Stakeholder Identification with Institutional Brand versus Athletics Brand and the Impact on Internal Athletics-Related Brand Behavior.
Background
Dr. Falco joined the Division of Business faculty at Roberts Wesleyan College in the summer of 2006 as an Assistant Professor of Marketing. She brings with her a DBA from Anderson University, an MSM from Roberts and an undergraduate degree in business from Houghton College. In 2018, Dr. Falco was promoted to Professor of Marketing. Prior to coming to Roberts, Dr. Falco taught marketing for three years at Anderson University in Indiana. She also has several years of experience in corporate marketing and secondary business education and continues to consult with local small businesses as time allows.
For fun, Dr. Falco enjoys spending time with family, singing, and ballroom dancing. She is currently serving on the board of directors at The Father’s House in Chili. Dr. Falco married Marc Falco in 1999 and they currently reside in West Chili with their six children: Malachi, Caleb, Hope, Rinnah, Levi, and Judah.
Honors & Awards
Outstanding Faculty Member Award (MSL 56, MSL 64, MSMK 1, MSMK 3, and MSMK 6)