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Course Description

Marketing



MKT 200
Business on Location [Trip] (1.0-3.0)

The course exposes students to international business and economic development, providing them an opportunity to experience first-hand another culture and business operations in that country context. Students will meet during the term to prepare for the cross-cultural context and then travel for 1-3 weeks to another country. Students will have opportunity to speak with businesspersons and visit businesses – small scale local businesses, NGO programs, and international firms.

MKT 201
Principles of Marketing [Lecture] (3.0)

This course is a survey of the role and procedures of strategic marketing in the economy and with the resources of the firm. Emphasis is given to product, pricing, promotion and distribution strategies. The marketing of non-profit organizations will be contrasted to the marketing of for-profit organizations. The development of a marketing plan will provide practical application.

MKT 325
Marketing Internship Preparation [Lecture] (1.0)

This course helps to prepare the student for the internship with an emphasis on résumé writing, interviewing, and networking. Prerequisites: junior standing and admission to the Marketing major.

MKT 339
Global Marketing [Lecture] (3.0)

The theory and practice of contemporary global marketing management. The context or environment of international marketing management is covered along with the task of marketing within a variety of national and cultural markets. Major topic areas included in this course are: the global marketing environment; global market research, including market entry and product planning; marketing strategy in a global context. Assigned projects will involve students in global marketing research and analysis and well as case studies. Prerequisites: MKT 201, admission to major, and admission to IBI study abroad program.

MKT 340
Advertising [Lecture] (3.0)

This course acquaints students with the principles of advertising. It is designed to study the techniques of advertising planning and management. Effective media presentations and the development of an advertising campaign are studied. The field of advertising is explored as a possible career option. Prerequisites: MKT 201 and admission to major. Non-Business majors by permission of the instructor.

MKT 345
Consumer Behavior [Lecture] (3.0)

This course provides a basis for understanding consumer behavior on multiple levels - from individuals and family units to larger groups, organizations, and society - in an international context. It examines factors and trends influencing marketing strategy development and changes in relation to the dynamics of the behavior of consumers. It also provides a foundation for understanding the consumer decision process as it applies to the marketing of consumer products and services and non-profit services. Prerequisites: MKT 201 and admission to major. Non-Business majors by permission of the instructor. (Offered alternate years)

MKT 350
Integrated Marketing Communication [Lecture] (3.0)

This course provides an overview of the process of analyzing, planning, and evaluating a broad promotion strategy. It examines the varied elements of advertising, personal selling, public relations, direct marketing, and sales promotion, culminating in the optimum promotional mix through integration and organization. The course develops the students' understanding of the environment affecting promotional efforts, with special emphasis on the relevance and influence of consumer motivation and behavior on promotional efforts. Students will gain an awareness of the variables in the promotional mix and grasp the manner in which they may use them effectively to attain clearly specified objectives. The course broadens the students perspectives so they can comprehend both the managerial and social significance of promotional efforts in the free enterprise system. Prerequisites: MKT 201 and admission to major. Non-Business majors by permission of the instructor. (Offered alternate years)

MKT 355
Personal Selling and Sales Management [Lecture] (3.0)

This course examines the theories, principles, and skills-development necessary to support the management and the personal selling function of marketing. It provides a basis for understanding personal selling on multiple levels - from individuals and family units to larger groups, organizations, and society - in an international context. It also provides a foundation for understanding and managing the selling process as it applies to a wide range of activities such as the marketing of consumer products and services, non-profit services, and other related activities such as institutional development. Prerequisites: MKT 201 and admission to major. Non-Business majors by permission of the instructor. (Offered alternate years)

MKT 360
Creativity & Problem Solving [Lecture] (3.0)

This course will examine innovative approaches to problems at all stages of an organization's growth cycle. Students will learn to address obstacles with a variety of creative solutions. Within this course students will be able to apply special emphasis to their individual areas of interest (including business, ministry, non-profit organizations, social work, social sciences, etc.) The course will focus on practical application and real-life experience. Also listed as MGT 360. Prerequisites: junior standing and admission to major. Non-Business majors by permission of the instructor.

MKT 401
Marketing Research [Lecture] (3.0)

A study of the role of marketing research in organizations and examination of approaches and methods of research employed by marketing managers to solve marketing problems, the course emphasizes survey methodology and applications of statistical methods. Prerequisites: MKT 201, MTH 200 and admission to major. Non-Business majors by permission of the instructor. (Offered alternate years)

MKT 402
Marketing Management [Lecture] (3.0)

Focus will be upon key market-based management practices that enable a business to attract and maintain satisfied customers while growing profits and shareholder value. Concepts related to non-profit organizations will be contrasted to the marketing management of for-profit organizations. Prerequisites: senior standing, MKT 201, MGT 201, and admission to major. Non-Business majors by permission of the instructor. (NOTE: This course serves as both a Marketing and Management course.)

MKT 450
Marketing Internship Experience [Practicum] (2.0)

The internship for Marketing majors integrates the theory of the course offerings into operation and practice. Such intern experiences add insight and focus to the students' career planning and open thinking to a range of placement possibilities. Students are assigned to organizations in the area of interest. Prerequisites: MKT 325 and admission to the Marketing major.

MKT 495
Independent Study [Independent Study] (3.0)

Independent study provides opportunity to pursue advanced or special-interest topics not covered in the curriculum. Prerequisites: 1. Junior standing. 2. A minimum of 9 semester hours in the discipline of the Independent Study. 3. A minimum grade point average of 2.50 in the discipline. 4. Proof of motivation and ability to work independently. 5. Approval of the department in which the study is to be taken. 6. Permission from the student's advisor, the course instructor, the Department Chair, the Academic Dean, and the Registrar.


NOTE:

The number in parentheses following the course title indicates the semester hours of credit assigned to the course.
An H following the course number indicates an honors level course.