No matter what you call them — Clients / Patients / Supporters / Alumni / Consumers or Donors — everyone has customers. Whether you’re at a corporation or non-profit, keeping your customers happy is essential.
It’s not enough to know your target audiences anymore. It’s critical to understand how each segment of your customer base wants to communicate with you. Do you interact with your clients through social media with brand-appropriate messaging, contests, questions? Have you developed an editorial calendar and are you scheduling your posts at optimum times for your customers? Are you continuing with traditional mailings and events for those who prefer them?
Whether your business has standard Customer Relationship Management (CRM) software, a proprietary program, or a simple database, make sure you have a plan in place. Personalization takes more time, but staying connected certainly gives you results.
Interested in what’s next? Check out What Will CRM Look Like in 2015?
– Jill K.