Anyone been in a store, recently, that does not have Halloween stuff out and ready to be vacuumed up? Is it too soon? Heck no. We, as marketers, should embrace the nerve these retailers have for putting costumes, rubber Obama masks, and candy corn out in early August. I mean, someone, some marketing genius must have done the research to validate such a practice…right? The Christmas Tree Shop is thinking, “Bring that gateway holiday on (I know it is not an actual holiday, but ask any kid, they think school should give them the day off) . The red, green, and white crack will be out before the first kid goes trick or treating.” So, go out often this weekend, look at the insane number of hooker-cop, hooker-witch, hooker-anything costumes. Ask yourself, is any of this ethical marketing?
Graduate Business at Roberts