What will you be for Halloween? (JayP)

Anyone been in a store, recently, that does not  have Halloween stuff out and ready to be vacuumed up?  Is it too soon?  Heck no.  We, as marketers, should embrace the nerve these retailers have for putting costumes,  rubber Obama masks, and candy corn out in early August.  I mean, someone, some marketing genius must have done the research to validate such a practice…right?  The Christmas Tree Shop is thinking, “Bring that gateway holiday on (I know it is not an actual holiday, but ask any kid, they think school should give them the day off) . The red, green, and white crack will be out before the first kid goes trick or treating.”  So, go out often this weekend, look at the insane number of hooker-cop, hooker-witch, hooker-anything costumes.  Ask yourself, is any of this ethical marketing?

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7 Responses to What will you be for Halloween? (JayP)

  1. Jordan says:

    Ugh, this drives me crazy! I actually noticed this yesterday in Michaels. My coworker was getting something framed so I decided to take a stroll around the store. I ran into 2 aisles of Halloween stuff. The first thing that popped into my head was, “what’s the date, did I miss August all together?” It seems like every year companies push out decorations one week earlier than they had the previous year. I vote to wait until at least the month of the holiday…that’ll never happen though.

  2. student says:

    Yes Jay! You hit the nail on the head. I mean I understand the retail minds behind putting holiday items out months in advance, but it’s getting out of control. I always feel bad for Thanksgiving too, it is always just missed between Halloween & Christmas.

  3. Michelle says:

    I totally agree Jay! It bothers me so much.. I wish we could just be present as a culture… what is the rush? I think as marketers you are always trying to beat the rush to be the first choice in the minds of consumers, but at what point can we say… enough is enough… aren’t there guidelines for these things?

  4. Rachel says:

    While I agree yes, the marketing is happening way too early, I would like to respond to your question on the ethics of marketing “hooker-anything” costumes to young children. And my answer is:
    These marketers ought to be ashamed of themselves!
    I’m sorry, but when it comes to young children, there is nothing “cute” nor safe about parading a young innocent around in anything-but-innocent costumes. Frankly, I would like to ask each of these manufacturing companies to please mandate their marketing managers, CEOs, factory-line workers and sales reps to sit through a minimum three hours of news reports on sexual predators, the latest teen or child kidnapping scandal and even unsolved crimes, like the JonBenet Ramsey little-girl-as-beauty-queen murder. One would hope that would be enough to raise their moral hackles and get them thinking about what strangers might be answering the doorbell on Halloween night, and the kind of risks their risque costume “options” subject young children to.
    However, this is all assuming these companies and leaders have anything resembling a corporate conscience.

  5. Julio says:

    I couldn’t agree more. I have to wonder if they have any research that shows now is the time when consumers are buying for an Oct 31 holiday. Everyone I know is exceedingly turned off by a “strategy” that reeks of desperation. Over-commercialization of holidays and its calendar encroachment is the type of thing that gives marketers a bad name. Here is to candy corn in August.

  6. student says:

    Jay, so should I not display my Halloween decorations outside yet? Its one less thing for me to do in September…

    Great post!

    -Melissa

  7. student says:

    Sorry Jay, but you (and me) are not in their “demographic”. We are noise in their balance sheet.

    The people get what they want, and they want schlocky, highly-commercialized holidays!

    Kevin