With iOS 7 being released this week, Apple product users may not be anticipating the change with open arms. According to CNN Money, Apple’s innovation problem is real. Consumer confidence is dropping with uncertainty that Apple may not have “something up it’s sleeve.” Because of this perception, Apple shares have dropped 30% this past year.
Managing the consumer’s perception was something that former CEO Steve Jobs was incredibly gifted at and as a result drew many loyal customers to the Apple brand. Without Jobs, can Apple truly keep its place as the technology leader that transforms our lives with products we can’t live without? Can it still be the APPLE of your eye?