If you are still with me, challenge your editing skills to see just how concise you can get your messaging while maintaining impact. Microblogging is in, short messages with impact will drive your message and the time spent on the long company memo is simply better spent drinking a cup of coffee. Copy is a tricky balance and too much can bore your audience. If you have to have it, add in subheadings, visuals and lists to break up the text and keep the audience engaged.

-Kelly

photo sources:

http://visboo.com,

http://www.indiaonrent.com,

http://www.allgraphicdesign.com

Did you spot the grammatical error?

Since perfect grammar is a goal, not always a reality, we must ensure that the quest for perfection does not bind our hands and prevent us from delivering a message. A grammatical error is not as significant in social media because the platform enables us to correct the error immediately. Mistakes also provide an opportunity for people to compose an email comment that would make their fifth grade English teacher proud, when they correct you publically.

As marketers and perfectionists, we want to appeal to our entire audience and position ourselves as experts within our fields. Striving to use correct grammar strengthens personal brands and public perceptions of intelligence. Simply put, there is no good reason to turn people off of your message, just because you did not take the time to proofread.

YourDictionary.com covers five common grammatical mistakes and the corrections. Check out this list, and hopefully, get a few pointers. My advice is to strive for the best, quickly correct mistakes and make sure to deliver the message.

-Kelly (geekier than ever, in a good way)

Photo source: http://vaban.tumblr.com/