Tag Archives: Twitter

Classic Cookie, New Twist

The classic hydrox cookie has gotten some new life this year, thanks to the wonders of social media. While other advertisers paid millions for 30 seconds of national attention during the annual Superbowl, Oreo got all the publicity – and … Continue reading

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Kenneth Cole and Politics Do Not Mix

“‘Boots on the ground’ or not, let’s not forget about sandals, pumps, and loafers. #Footwear,” Tweets, fashion designer, Kenneth Cole in regards to the crisis in Syria. This is not the first time Cole has dipped is hand in politics. … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Peacock PR

There is no doubt that social media has had a huge impact on public relations. The ability for general population to comment on hot topics in real time has shaken up the once heavily controlled world of PR. This seems … Continue reading

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Deployed Soldier Turned Social Media Celebrity

Nine months and a deployment later, friends and family came together to help me pull off our own top secret operations in preparation for my boyfriend’s homecoming. What started as a personalized tribute soon transformed SGT Tony Fox into a … Continue reading

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I’ll Tell You How Angry I Am in 140 Characters or Less

Over the past 2 months, Casey Anthony has become a household name while on trial for murder.  And if you were like me and hundreds of thousands of people across the country you were mesmerized by the case, convinced she … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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ROI – The Magical Words

Everyone knows they want ROI and many have no idea how to measure it, or at least they don’t want to take the time to figure it out. Knowledge is the key, but only action gets you through the door. … Continue reading

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I’m Blogging, I’m Tweeting…..now what?

So we’ve read what is out there about blogging, we read that 77% of internet users read blogs and that companies that blog have two times the number of inbound links versus companies that don’t and best yet 58% of … Continue reading

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Should your brand be on social media?

Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand: 1. Contests or Sweepstakes 2. They are a current customer 3. … Continue reading

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