Tag Archives: social media

Olympic Marketing Craziness

The Summer Olympics is one of the most heavily marketed events in the world every four years.  In order to sponsor the Olympics you better have some deep pockets like that of McDonalds, Coca-Cola, and Procter and Gamble.  Companies like … Continue reading

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Keep your *^%$#@! mouth shut at work and online.

Have you ever cursed on the job?  In front of your boss?  To your coworkers?  Well…you should probably shut your trap.  Turns out a lot of people do and it’s not going to help with that raise.  According to a … Continue reading

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The Social Revolution

21st century has introduced dramatic changes into marketing and sales tactics. Today customers spend more time on mobile applications than on web browsers. Studies indicate that 22% of time spent on the internet is social, 24% people prefer social networks to … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Deployed Soldier Turned Social Media Celebrity

Nine months and a deployment later, friends and family came together to help me pull off our own top secret operations in preparation for my boyfriend’s homecoming. What started as a personalized tribute soon transformed SGT Tony Fox into a … Continue reading

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Improve Employee Communication??

Internal communications in an organization are how the organization communicates with their staff. It sounds so simple, yet it is so much more than giving people an Employee Handbook on their first day of work. Internal communications are the opportunity … Continue reading

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I’ll Tell You How Angry I Am in 140 Characters or Less

Over the past 2 months, Casey Anthony has become a household name while on trial for murder.  And if you were like me and hundreds of thousands of people across the country you were mesmerized by the case, convinced she … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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B2C Reaps Benefits of Social

In New York, at the Association for National Advertiser’s (ANA) Digital and Social Media conference that took place this week, Adrian Parker, director of social media and digital strategy at RadioShack was a speaker talking about the case study for … Continue reading

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Great References but what about your Guanxi?

During several business trips to China, Chinese business friends have made it painfully clear that Asian business terrain is no place for an inexperienced American. As they launch into this warning, it’s commonplace to speak about the power of their … Continue reading

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