Roberts Wesleyan College » return on investment http://www.roberts.edu/blogs/gradbusiness Strategic. Innovative. Distinctive Thu, 15 Nov 2012 21:26:44 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Good Jobs In Marketing are Out There… http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/ http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/#comments Sun, 15 Jul 2012 12:10:31 +0000 student http://www.roberts.edu/blogs/gradbusiness/?p=683 Continue reading →]]> It’s great to know that in this time of higher than desired unemployment among new grads… that marketing grads who are interested in working on the social/internet side of the business have lots of opportunities. Check out this article on social media marketing jobs. Happy hunting!

]]> http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/feed/ 4 Who rules the roost? http://www.roberts.edu/blogs/gradbusiness/who-rules-the-roost/ http://www.roberts.edu/blogs/gradbusiness/who-rules-the-roost/#comments Thu, 21 Jul 2011 17:31:00 +0000 student http://www.roberts.edu/blogs/msmk/?p=394 Continue reading →]]> Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot of ROI calculations, it is not obvious which department should be in charge and there are risks.

I am aware of the facts about how blogging drives traffic to websites and how large companies have advanced with the utilization of social media and I know how many people are on Twitter (175 million). Despite this, I still have trouble giving advice as to the implementation of social media as a form of marketing that has direct benefit.

I have found that when I put social media in the context of public relations, I have an easier time conceptualizing results.  Companies believe in the value of having a public relations team that pushes stories, maintains relationships and is well connected within the community.  Social media platforms are the outlet for public relations and public relationships.

Two bloggers who I cross paths with regularly have very different views on this topic.  To learn more about why social media is NOT public relations click here, and to learn about why social media IS public relations, click here.  I would strongly encourage you to check out their opinions and see where it falls within your organization’s conversation.

-Kelly

photo source: designbeep.com

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Everyone knows they want ROI and many have no idea how to measure it, or at least they don’t want to take the time to figure it out. Knowledge is the key, but only action gets you through the door.

Brett Relander comments to Brian Solis’ blog post   

In B2B business, Social Media endeavors are often funded as pilot programs in hopes that they demonstrate momentum and the rewards will materialize. These pilot programs might be introduced without an integrated strategy, keep the management unsure and unable to assess the return on investment.

Measuring the benefits of social media is not as simple as looking only for a direct sales return from a social media input. Increasing the revenues is the ultimate business goal in B2B. However, customer loyalty, repeat web traffic, and many other factors are measurable milestones and viable business indicators which should not be overlooked. Viewing social media holistically is more beneficial than looking for one single return.

Lauren Fisher from Simply Zesty presents The ROI of Social Media: 10 Case Studies

Social media is all about building relationships and networking. Nevertheless, Twitter vs. Facebook, guess which generates more revenue? Quality vs. quantity: how to compare the monetary value of social media channels in terms of “followers” and “likes”? Extensive research by company called Chompon resulted in fascinating findings: a Facebook “share” generated almost three times the dollar value of a Twitter “tweet”, and a Facebook “like” valued four times as much as a Twitter “follow”. I encourage you to download the PDF with their results and methodology.

Read more:

http://www.bitrebels.com/social/twitter-vs-facebook-a-social-media-revenue-comparison/

http://socialmediatoday.com/boothyboy/275569/facebook-share-vs-twitter-share-which-generates-more-revenue

-Kristel

]]> http://www.roberts.edu/blogs/gradbusiness/roi-the-magical-words/feed/ 6 Internet Marketing & New Media Class http://www.roberts.edu/blogs/gradbusiness/internet-marketing-new-media-class/ http://www.roberts.edu/blogs/gradbusiness/internet-marketing-new-media-class/#comments Thu, 30 Jun 2011 17:14:46 +0000 student http://www.roberts.edu/blogs/msmk/?p=60 Continue reading →]]> Blogs are funny things. We love them; we hate them. We love to hear what other people think (especially when they are ranting) but we also wonder where does all the time go that we spend online doing random stuff.

The purpose of this blog is for graduate learners to share key learnings from their programs. Maybe it’s an article that you read that you want to share. Maybe it’s a photo that you took and it reminds you of a priniciple or idea you learned in class.

The point is to share what you’re thinking about marketing, internet marketing, social media, MROI (marketing return on investment), connectivity, collaboration and on and on.

Looking forward to hearing your thoughts.

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