Tag Archives: public relations

Order up! Surviving on $4.50 a day.

Panera Bread CEO Ron Shaich is spending a week trying to feed himself on $4.50 a day. Shaich took the challenge to find out what it’s like to live on food stamps. He’s blogging about the experience on LinkedIn. The … Continue reading

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One for One.

Public Relations has a bad reputation when it comes to ethical practice. PR practitioners are often thought to be liars, manipulators and spin-doctors. However PR is an evolving global profession and has had to change and improve in order to … Continue reading

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Kenneth Cole and Politics Do Not Mix

“‘Boots on the ground’ or not, let’s not forget about sandals, pumps, and loafers. #Footwear,” Tweets, fashion designer, Kenneth Cole in regards to the crisis in Syria. This is not the first time Cole has dipped is hand in politics. … Continue reading

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When the family ISN’T helping.

President Bahar al Assad is concerned with assuring the world he takes civilian deaths very seriously, his family isn’t helping. Assad’s 11-year old son, Hafez, posted a Facebook status daring Americans to attack Syria while his wife, is counting calories. This is … Continue reading

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Twerk-it or Sit Down.

    The bears  and foam finger from Miley Cyrus’ performance are still haunting my dreams. On Sunday, August 25, marked the train wreck MTV Video Music Awards.  It is known for radical behavior, outrageous performances, and barely dressed women.  … Continue reading

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Public Relations the Game Changer

It wasn’t long ago that PR was an afterthought in the marketing mix. It was a way to get a little publicity to amplify the brand, launch a product or beat back a crisis. Today, with the rise of social … Continue reading

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Villains Wear Black Hats

Last week’s class had a lively discussion on the PR surrounding the Macondo (Deepwater Horizon) oil spill.  While by now comfortable in my role as class contrarian, I was none-the-less startled at the intensity and near unanimity of the class’s … Continue reading

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Ben Affleck and Batman

I love talking about Hollywood marketing because, like it or not, we almost all encounter it on a daily basis.  The big news this week was a press release that Ben Affleck has been cast as the next Batman in … Continue reading

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Personality is Power

A brand’s personality shapes everything from employees and internal communications to messaging and content. Powerful and consistent brands influence a consumer’s purchasing preferences, but so will inconsistencies and gaps. Brand personality is essential for building a strong brand, creating loyal … Continue reading

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Where there’s smoke, there’s usually fire

When the organization is going through a crisis, their credibility is on the line. People are trained to believe the worst, and they are often right. To save your credibility, respond quickly and be as forthcoming as you can, show … Continue reading

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