Tag Archives: public relations

Where there’s smoke, there’s usually fire

When the organization is going through a crisis, their credibility is on the line. People are trained to believe the worst, and they are often right. To save your credibility, respond quickly and be as forthcoming as you can, show … Continue reading

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Stop Wearing Our Clothes!

This week, Abercrombie & Fitch offered to pay Jersey Shore’s Mike “The Situation” to cease wearing their brand on the show. Are we, the general public, to believe that this was a real request or just a request that coincidentally … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Peacock PR

There is no doubt that social media has had a huge impact on public relations. The ability for general population to comment on hot topics in real time has shaken up the once heavily controlled world of PR. This seems … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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