Tag Archives: Online Reviews

Yelp Fights Back

Ratings and reviews website, Yelp, is has recently been in the national news for their decision to sue a law group for allegedly planting its own Yelp page with fake reviews from non-existent clients. The lawsuit claims the law firm’s employees … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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“Likes” vs. Customer Reviews – Whose Side Are You On?

In a recent article by Kara Nortmann, she declares that the traditional written “online review” as we know it has met its match in the now unmistakable Facebook “like” button. With 500 million users and counting, Facebook has become the … Continue reading

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