Tag Archives: marketing

Olympic Marketing Craziness

The Summer Olympics is one of the most heavily marketed events in the world every four years.  In order to sponsor the Olympics you better have some deep pockets like that of McDonalds, Coca-Cola, and Procter and Gamble.  Companies like … Continue reading

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More is less.

I started out by thinking of the things that catch my eye. I thought – I like the colorful posters above the recycling bin that tell me what to recycle with pictures. I always notice the first three lines of … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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B2C Reaps Benefits of Social

In New York, at the Association for National Advertiser’s (ANA) Digital and Social Media conference that took place this week, Adrian Parker, director of social media and digital strategy at RadioShack was a speaker talking about the case study for … Continue reading

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Who’s awesome? Your [sic] awesome.

Talking about grammar can bring chills or excitement, depending on the audience.  Where do these rules apply in the realm of social media?  I have two opinions and will take the fence-sitter role, overall.  Good grammar is important and should always … Continue reading

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Is Social Media taking over Social Life?

                        Recently I noticed a trend in restaurants – younger couples having dinner, not absorbed in conversation but rather by their smart phones. You can argue that they might be texting to each other, and maybe some of them are. … Continue reading

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People don’t buy what you do, they buy why you do it

Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading

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Should your brand be on social media?

Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand: 1. Contests or Sweepstakes 2. They are a current customer 3. … Continue reading

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Internet Marketing & New Media Class

Blogs are funny things. We love them; we hate them. We love to hear what other people think (especially when they are ranting) but we also wonder where does all the time go that we spend online doing random stuff. … Continue reading

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