Tag Archives: internet marketing

Good Jobs In Marketing are Out There…

It’s great to know that in this time of higher than desired unemployment among new grads… that marketing grads who are interested in working on the social/internet side of the business have lots of opportunities. Check out this article on … Continue reading

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More is less.

I started out by thinking of the things that catch my eye. I thought – I like the colorful posters above the recycling bin that tell me what to recycle with pictures. I always notice the first three lines of … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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Out of Sight, Out of Mind?

Technology is a double-edged sword in the battle between busy consumers and overeager marketers who’ve spent years building their contact lists only to be sent to the trash without a second thought. For all the times you’ve begrudgingly given a … Continue reading

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ROI – The Magical Words

Everyone knows they want ROI and many have no idea how to measure it, or at least they don’t want to take the time to figure it out. Knowledge is the key, but only action gets you through the door. … Continue reading

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Is Social Media taking over Social Life?

                        Recently I noticed a trend in restaurants – younger couples having dinner, not absorbed in conversation but rather by their smart phones. You can argue that they might be texting to each other, and maybe some of them are. … Continue reading

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Using Web to Earn Trust

Chris Brogan and Julien Smith open their book about Trust agents with comparing the “trust agent” to FBI agent. Agent Pistone created the character of Donnie Brasco who hung out places where the mob guys hung out; he wanted to be … Continue reading

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Should your brand be on social media?

Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand: 1. Contests or Sweepstakes 2. They are a current customer 3. … Continue reading

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Internet Marketing & New Media Class

Blogs are funny things. We love them; we hate them. We love to hear what other people think (especially when they are ranting) but we also wonder where does all the time go that we spend online doing random stuff. … Continue reading

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