Roberts Wesleyan College » education

Good Jobs In Marketing are Out There…

student — Sun, 15 Jul 2012 12:10:31 +0000

It’s great to know that in this time of higher than desired unemployment among new grads… that marketing grads who are interested in working on the social/internet side of the business have lots of opportunities. Check out this article on social media marketing jobs. Happy hunting!

More is less.

student — Thu, 11 Aug 2011 14:25:12 +0000

I started out by thinking of the things that catch my eye. I thought – I like the colorful posters above the recycling bin that tell me what to recycle with pictures. I always notice the first three lines of the emails that I receive. I remember the random quote that I see taped to someone’s computer, the headline of the RBJ on the desk, and the microblog statement on twitter, the daily e-blast, the company website and our internal memos. Having said that, you have probably stopped reading because I am on line six already.

If you are still with me, challenge your editing skills to see just how concise you can get your messaging while maintaining impact. Microblogging is in, short messages with impact will drive your message and the time spent on the long company memo is simply better spent drinking a cup of coffee. Copy is a tricky balance and too much can bore your audience. If you have to have it, add in subheadings, visuals and lists to break up the text and keep the audience engaged.

-Kelly

photo sources:

http://visboo.com,

http://www.indiaonrent.com,

http://www.allgraphicdesign.com

Laptops, pens, paper and learning all in the same room?

student — Tue, 05 Jul 2011 19:00:34 +0000

Laptops, pens, and paper are all utilized by the MSMK4 cohort.

More than a year ago, the Washington Post reported that colleges and universities were banning laptops from their classrooms in an article titled “Wide Web of diversions gets laptops evicted from lecture halls”. This is an interesting notion as the popularity of new online degree options like Roberts Wesleyan College’s Master of Science in Strategic Leadership program grow exponentially. How can some institutions (not RWC, of course) be so polarized yet still appeal to the students who are now products of the technology?

The answer is to accept the fact that laptops, the student’s attention span, and willingness to participate, are entirely up to the student. If participation is a requirement of the class and it is soundly based in classroom discussion, the individual’s grades will reflect their distractions from their laptop and render them unable to participate with meaningful contributions. Banning of any technology sends the wrong message about the willingness of the instructor, and subsequently, the institution, to advance and offer the most up-to-date and pertinent information to their students. Certainly, students have a different style of learning, communication, and willingness to maintain undivided attention than they did ten years ago, but this is not an indication of diminished quality, rather a sign for educators to evolve their styles to interact with their audience.

-Kelly