Tag Archives: cost-per-lead

Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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3 Confessions of a PPC Waste-aholic

Forgive me budget, for I have sinned. I have paid for keywords on some of the best search engines in the world with hardly anything to show for it. I have but three confessions: First, I have placed too much … Continue reading

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