Tag Archives: consumer behavior

More is less.

I started out by thinking of the things that catch my eye. I thought – I like the colorful posters above the recycling bin that tell me what to recycle with pictures. I always notice the first three lines of … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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B2C Reaps Benefits of Social

In New York, at the Association for National Advertiser’s (ANA) Digital and Social Media conference that took place this week, Adrian Parker, director of social media and digital strategy at RadioShack was a speaker talking about the case study for … Continue reading

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People don’t buy what you do, they buy why you do it

Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading

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